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Saurabh Wadhawan

How do you grow a community around your product?

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Have been reading a lot about community-driven growth and how this could be the most ROI-effective growth channel. What has worked, What hasn't for you?

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Aditya Rajput
Well, you can start by identifying the larger problems that your product addresses and invite people to share their experiences and learn from others. For example, John Deer started a magazine called 'The Furrow' back in 1895 as a way of nurturing a community of farmers around their products (farming machinery) by sharing high-quality insightful articles about farming. The magazine still runs and has an immense fan following. People wait for the latest publication to read stories about other farmers and their successes/failures.
Saurabh Wadhawan
@adityasinghrajput very interesting. but distribution seems like a problem to me. how to work on that in current day world?
Anoir Houmou
Constantly engage with other users on different platforms and diversify your social media presence
Upen V
Just with a slight variation - I have built a community for my newsletter at Micro SaaS Ideas - https://microsaasidea.com The tenets largely remain the same. - Community takes good amount of time. - You need to be passionate about the community. - Understand the core goal of the community and move in that direction. - Keep the interactions warm. Tag properly when needed. - Not everyone has time. Send a weekly digest on with what's happening inside the community.
Saurabh Wadhawan
@upen946 are there ideas on how to spread word of mouth through active members of the community?
Upen V
@saurabhwadhawan Mine was pretty organic. But I see many people doing Newsletter promotions by sponsoring or doing cross-promos.