⚡Conduct Surveys: Create surveys to directly ask your audience which channels they prefer for accessing information or engaging with brands.
Some tools include: Hotjar, Posthog, Google Forms
⚡Social Media Insights: Analyze metrics provided by social media platforms to understand where your audience is most active and engaged.
Some tools include: Meta Business, Instagram Analytics
⚡Competitor Analysis: Study your competitors to see which channels they are utilizing effectively and where they are engaging with their audience.
⚡Customer Interviews: Interview existing customers to gather insights into their preferred channels for discovering and interacting with brands.
Some tools include:
https://skale-it.handajitech.com,
https://www.wondering.com/
If you want to explore more about how to segment your audience you can read more about what the Inbound Marketing by HubSpot helped me learn:
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https://mariannanakou93.medium.c... 👊