How do you do market research and competitive analysis?

I conduct market research by analyzing customer needs, industry trends, and competitor offerings, while using tools like surveys, reports, and SWOT analysis.

I mostly start by publicly exploring information. This could be anything reports, academic paper etc

User research through interviews and calls. Nothing else has come close to uncovering some incredible insights about customers needs and how competitors are working towards fulfilling those needs.

Use similarweb for competitor traffic, join their Discord/Slack, and actually talk to their churned customers.

1. Definitely focus on your target audience and competitors. Look at what they're doing well and where there are gaps you could fill. 2. Tools like Ahrefs, SEMrush, and Google Trends can help a ton with keyword research and seeing what's trending. 3. Don't forget about good old customer surveys and interviews too - sometimes just talking directly to potential users is the most valuable research you can do. 4. Keep an eye on industry reports, news, and analyst coverage to stay on top of bigger picture trends. 5. Pull it all together, test your hypotheses, and keep iterating based on what you learn. Market research never really ends!