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Pinar Engur

How do you balance creative expression with brand guidelines while designing?

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When designing unique landing pages or apps, what do you consider while following design guidelines? Where do you allow flexibility, and do you distinguish between app and landing page designs?

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Maciej Stachowicz
if you can't design creative landing page with your brand guides, that means your brand guides are outdated or just bad.
André J
Just keep some commonalities. You can be more expressive on your website than in the app. The app has to be more strict and change its design less frequent, because it's a lot harder to change. the website can change every other month.
Neulivo
Design is a language of creativity itself. So, how to express an idea through design depends upon the designers themselves - which makes each and every design unique! As for design guidelines, I personally like simplicity and focus only on a few elements while designing like - what's the most attractive element in the project, or how would the users respond to the (specific) element... Flexibility, as a part of design, is just like storing water in different containers. No matter where you store it, the water can change the guise of the containers ^^
Nick Stein
This is a tough question. Guidelines are like a playing field that you have to be creative inside.