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Hilal Aydın

How did you guys hack rapid growth without paid strategies?

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Hey PH community! We've all been there, trying to grow our projects without a budget for paid strategies. I'm super curious - what unique strategies have you used to achieve growth? Let's learn from each other! šŸ‘‡šŸ»

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Stephen Walker
Leveraged existing networks, content marketing, and a lot of cold outreach.
Hilal Aydın
Hi @stewalker007 thanks for your insights. Which channel is most preferable for you to cold outreach?
Sandra Djajic
In January, I joined Twitter, and there I decided to connect with people who are building their own products and sharing them with others. I decided to share every step we are taking with Klu.so. By February, I had already found my niche on Twitter and launched a public beta for Klu.so so everyone could try it out. I was also experimenting with Reddit. After a few days, i could already see the spike going up, and then I featured it on Product Hunt, and our user base exploded. In summary, find your community or the audience you are building your product for. Then, focus and heavily engage with these people. For me, the best channels were Product Hunt and Twitter. Now, I am focusing more and more on Reddit. I hope this helps, and if you need any help, you can reach out to me on Twitter.
Hilal Aydın
Hi @sandradjajic thanks for sharing your insights on how you've successfully grown Klu.so. Your journey is incredibly inspiring and eye-opening. I completely agree with you on the importance of finding and engaging with the right community. It's amazing to see how you've been able to identify your niche on Twitter and leverage it. Your strategy of being transparent and engaging with your audience is something I find very valuable, and I plan to implement similar tactics for Oppflow.io. While launching Oppflow.io on Product Hunt, we employed a similar approach, but we weren't successful in maintaining it. This is something we want to improve. We're stepping up our social media activity, right now concentrating mostly on LinkedIn and Twitter. I'd be interested in learning more about your experiences and strategies. I also have some growth ideas that could help both of our businesses, and I'll be in touch with you shortly to talk more about them. Once again, I appreciate your insightful reply.
Daniel Zaitzow
Launching soon!
Cold outreach at scale - really hone down your customer avatar - niche down if need be.
Hilal Aydın
Hi @dzaitzow precisely what I had in mind. And I think customer personas should be recognized in detail before implementing any cold outreach strategies. Otherwise, it will be a waste of time.
Daniel Zaitzow
Launching soon!
@hilal_aydin yea totally - we're still wondering how we are going to deal with the switching cost headache if a user is already comfortable with a competing product - but that is the fun of it all!
Hilal Aydın
@dzaitzow Yes! šŸ¤¦ā€ā™€ļø You can state your strengths over your competitors via content marketing, but it is never enough in the short term.
Sophia Watt
The features you need. Some tools have more features than others, and the more features you need, the more you'll spend.
Hilal Aydın
Hi, @sophia_watt yes! Using different tools for organic growth is crucial..
Maali Baali
Create a freemium product or service. This allows you to attract users and get them hooked on your product before they have to pay for it.
Hilal Aydın
Hi @maali_1 great advice. We don't offer a free tier for our product, and I think we may be missing a lot because of this decision. Most SaaS products have free options for a reason..
Our growth strategy primarily focused on organic methods, leveraging content marketing, social media engagement, and community building. By providing valuable, shareable content, fostering genuine connections, and actively participating in relevant online communities, we were able to generate buzz and attract an audience.
Hilal Aydın
Hi, @akanksha_hunts thanks a lot for your response. May I ask about the platforms you chose for content marketing and what was the reason behind your preference?
Carmen Judson
Build a strong community around your product or service. This can be done through social media, forums, or other online channels. When you have a strong community, your customers will be more likely to spread the word about your product or service.
Hilal Aydın
Hi @carmen_judson I appreciate your input. I totally agree with you. I am amazed by how word of mouth can enhance businesses. šŸ¤Æ
Marc Bovenzi
It's all about paying it forward -- ideally, you'd start building your following while your software is still in development by educating an audience and creating enticing previews without using sales copy. Focus on one or two social platforms max. Study how pros get tons of views and engagement on your chosen platform, then implement it. Daily posting frequency and consistency are key as you build up your audience. Don't sell anyone in your network until they come to you. Word of mouth will become so great you won't need to spend much on ads. That's if your software is worth talking about.
Hilal Aydın
Hi @marc_bovenzi thanks a lot for your great input. It is really important to keep posting even when you don't get any results. What about it is not the ideal situation, let's say your product it out there for 1-2 years and you just started building a community or starting to be active on social media. Would you be recommending the exact same strategies?
Marc Bovenzi
@hilal_aydin You'd have to extend your timeline at least another year to start seeing drastic success on the organic side. I'd do the same thing, plus develop your content to exactly who can benefit from your software and not use too wide of a net. In your case, I recommend you make content that speaks to people who do content in their careers and have a separate message for entrepreneurs and freelancers on your blog and social media.
Marc Bovenzi
@hilal_aydin BTW congrats on your #1 product of the day achievement I saw on your webstie.
It's always fascinating to learn about growth strategies that go beyond the conventional paid avenues. Speaking of which, I recently came across AiToolsKit.ai, an all-in-one platform that seems to align perfectly with the topic of rapid growth without solely relying on paid strategies. What caught my eye is how this toolkit combines productive AI, SEO, writing, and social media tools, creating a robust ecosystem for organic growth. Imagine harnessing AI-driven writing tools to create compelling content that resonates with your audience while optimizing it for search engines. This intersection of creative and technical aspects could potentially lead to significant traction without an overreliance on paid efforts. ph link: https://rebrand.ly/AiToolsKit One can't deny that the digital landscape is ever-evolving, making it crucial to adapt and find innovative ways to stand out. AiToolsKit.ai, with its comprehensive toolkit, appears to be tailor-made for businesses aiming to drive growth organically. It offers the tools necessary to enhance your online presence while crafting engaging narratives that capture your audience's attention. This combination could be a game-changer for anyone seeking rapid yet sustainable growth, making it a fascinating solution in the realm of non-paid strategies.