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How did you get your first 100 users/customers?
I stumbled across a fascinating Reddit post earlier where a startup founder shared how he landed his first 100 customers entirely through Reddit (and with no ads too).
His strategy? He didn’t hard-sell his product. Instead, he identified where his ideal audience are already active, joined the conversation naturally, and provided genuine value.
It got me thinking—there are countless people searching for solutions online every day. Your ideal customers are out there; it’s just about knowing where to find them and how to engage them in a way that feels authentic.
So, founders, I’m curious: What’s your first 100 customers/users story?
- How did you find them?
- What strategy worked for you?
- Are you still scaling that approach, or have you pivoted to something new?
I’d love to hear your journey. Share your story with us, let's learn from each other!
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@steveb Thanks for sharing your experience, Steve. LinkedIn outreach seems to be a goldmine when done right, and it's fascinating how automation tools can streamline the process. I love how you emphasized the importance of identifying the right ICP. It's also interesting that LinkedIn outperformed the other channels.
Thanks again for the insights!
Product Hunt
For my last company we did automated outreach on LinkedIn. I was very skeptical that this could work (circa 2021), but it absolutely did. We used @meet_alfred for this. We tried cold email, trade shows, affiliates, etc. but LI was the channel that accounted for more than 90% of our revenue. The key was identifying the right ICP which is often hard to do with Sales Navigator so we used tools like Apollo, @ZoomInfo and @Clay to generate the right list of leads and then used Meet Alfred to create personalized outreach. As the technical co-founder, I was very apprehensive that this would work and would just feel spammy, but it absolutely worked.