Hope is not a strategy.

Do everything you can to make strategic decisions based of facts and not hope. If you’re about to embark on a journey to solve a problem, make sure enough people are facing the same problem. Ask questions, take the time to really understand the problem. Interview people who may be facing the problem you’re trying to solve. Don’t tell them about your solution. Focus on them and the problem. Stop talking and listen to them. If you have a product and are up and running, make decisions based off data. Make sure you track everything you can. The more insight you have, the more informed your decision will be.