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Have you created a community for your product on Slack, your website, or another platform?
What has worked best for you in getting people to engage?
I am seeing that, mostly in the B2B SaaS space, products are building their communities on Slack and their websites. They are actively engaging with current and potential clients, sharing product updates and more.
This is becoming a new channel for retaining customers and attracting new ones.
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Priyanka Saini
Yes, Rupal! We created a community for our product on Slack, and it’s been an amazing way to connect with users directly. It’s super helpful for getting quick feedback and ideas. Sometimes, when they have an issue, we fix it right there, and they appreciate it on the spot. It’s a great, easy way to chat with customers and solve things fast! :) We recently created our product community on Reddit too. :)
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@priyanka27 can you share how you onboard users on your slack community or is it just for your current users or it do have potential users?
Yeah, Slack’s pretty solid for chatting. But we actually built and run our community using our own platform - Wylo, and it’s worked out great for us as a B2B SaaS. We share product updates, and sneak peeks, and handle support there, and it’s nice to have both forums and chats for different kinds of discussions. We just pop in regularly to answer questions and keep things active—it’s been a pretty good way to stay connected with all our users.
for my product, Pinterest and Reddit have worked. Not that we've got lots of customers through these communities, but the feedback we got from our audience there helped us improve the product.
@salar__davari That's great! How are you maintaining your community on Pinterest? Can you share a bit more about it? Also, who is your target audience?
@konrad_sx That's great! Can you please share it? Also is it helping you in getting paid customers?
@rupal_saini https://www.reddit.com/r/skyica/
I do think it's helping me in getting paid customers. But what's helping more to get new users and customers is posting in related big Reddit communities from time to time, see e.g. https://www.reddit.com/r/android...
I believe creating a community is essential for a product because it helps you connect more closely with users