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Soner Alemdar

F*ck Old Content Marketing!

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Do New Content Marketing Instead. Old Way: → Damn keyword research → Picking high-volume keywords → Writing some ''texts'' → Publishing their link on social media New Way: → Audience Research → Running interviews and surveys for deeper understanding → Understanding the pain points of the users → Understanding the intent of the users → Combining qualitative and quantitative data → Repurposing → Recycling Choose your side! For more details: https://www.linkedin.com/posts/s...

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Semih
Focusing on the audience is the future!
George B. Aleesu
Will opt for the new way but then, keyword research is still very relevant!
Soner Alemdar
@rhexai Yep but not enough by its own :)
George B. Aleesu
@soner_ I guess! Keywords research can't do the work alone. It's still relevant.
Artyom Sviridov
Interesting point, but why not both?
Soner Alemdar
@sviridov The goal is to make people think different and break some old habits you can still continue doing keyword research of course, but the traditional way is just based on keywords and some ''texts'' :)
Xavier JJ
The new way is the way! But SEO is important, instead of picking high volume key words, pick mid volume to rank easier in, my opinion.
Soner Alemdar
@dailyfitnessai yeap, difficulty matters :)
Daniel Volynets
The new way has always been the way for people who are well aware about how marketing works. However, now because people are overwhelmed with content, you need something very special for people to notice you. One of my favorite examples of this is Liquid Death, their commercials promote them selves. Thats because people watch their ads for entertainment, not just as regular ads
Soner Alemdar
@davol yep :)
Elena Tsemirava
The new way is certainly effective. But I don’t understand why to abandon the old one. No one has cancelled Internet searches and, in my opinion, no one is going to.
Soner Alemdar
@elenat yep you are right. The goal is to make people think in different ways
Ghost Kitty
Comment Deleted
Soner Alemdar
@ako61142833 thank you!
AmazingSylvia
I think that is not the different between old and new content marketing, it is the difference between SEO and PLG.