Does your company run a community on any platform?
No, at this time, I do not mean social media but something like an enclosed community for the core (top-tier customers).
On Friday, I had a call with a marketing manager at @Crisp and he mentioned this thing.
I know there are more companies that are trying to create more personal connections with paying clients and network among themselves. I love community management, wanna learn from the best and apply the best practices.
Just out of curiosity:
Does your company host any community for paid clients? (Or are you a part of it?)
How do you treat people inside it? (perks, benefits, things you discuss there, channels)
What platform did you choose for hosting it?
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We have discord for TrueMe community and Thursday "Meet the founders" zoom calls.
@aleksandra_trueme How do you motivate them to join calls? TBH, this has always been difficult as "everybody were busy" to align with the calendar :D
@aleksandra_trueme @busmark_w_nika I'd love to know too 😁
@busmark_w_nika no, we just explain the values of our community so they see why they might need/want to stick around (support not only from us but from fellow buddies, connection with other users, closer connection with our team, real-time updates on feature requests' progress, etc.).
We also have a Champion program — if a member stays active and gets 100 points, they get eligible to enter the private group of champions :) It's a 4-tier level program with a special badge on each + we sometimes ask them to test out new features before the official announcement. I ask their opinion or suggestions about stuff on the forum too as well, so we sort of try to improve the community experience together.
I've also hosted our first champion call recently — it was a nice experience, but only two members showed up 😂
We’re currently running two separate communities — one for all users, and another just for our beta testers. Since the product isn’t monetized yet, we don’t have any paid users, but beta testers get early access to features that would typically be paid, like custom domains and multilingual support.
We actually built our community on SlashPage (our own product) because it’s simple, easy to use, free, and lets us control access on a per-page basis — which made it a great fit!
@elly_sp What do you usually communicate in these groups/channels? I am trying to come up with something that would naturally attract attention so they would be more likely to jump on the product.
Never encountered one in Indonesia either—seems we're still in the 'mass social media' phase here. But the idea of a VIP community for top-tier clients sounds intriguing! Would love to hear what others are doing with theirs.
P.S. Also—huge props on the PH Ambassador role, Nika! That's goals right there. 👏
@rani_zagita Thank you, Zagita :) Regarding the community of companies, I once also saw a community for Supademo, but probably discontinued.