Shawn Yuan

Does cold email still work?

We are a B2B product, and we have been doing EDM recently, but the effect is poor, and the open rate has exceeded 50%, but we can't be converted into users. I would like to know your experience in cold email, and do you think cold email is a good way to find customers?

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Jan Kostadinov
Hey Shawn! Firstly, hats off on achieving a 50% open rate; that's well above industry averages! But, as we both know, opens don't always lead to conversions. Now, if you're peeking through the world of cold emailing, imagine it as a play. 🎭 Your open rate suggests that the curtain rises (the email is opened), but the performance on stage (your content) needs to captivate the audience enough to make them stay. Enter: Copywriting The narrative of your email, the tone, the call-to-action — all these can dramatically impact your conversions. Consider hiring or consulting with a seasoned copywriter. They can help in crafting a message that not only grabs attention but also resonates deeply with the reader's needs and interests. Cold emailing for B2B can indeed be a powerful method for customer acquisition when done right. It's about combining the science of understanding your target audience with the art of communicating value compellingly. In Growthx we can build a cold prospecting system where we put together endless lists of mails, we dedicate ourselves to doing this a long time ago and we have a team of experts. In addition to contributing this free value in a call that we have I will tell you everything you know you apply without limits about Growth Marketing. Let me know if you want to connect!
hayato onodera
Cold emailing was not effective in my case either. However, I have heard about the experiences of people I know, and there are some effective cases, so I guess it depends on the product and the target of that product.
Tomas Papazian
Hi Shawn. Probably that is because you don´t have the winning mail up to now. Success in email marketing is 80% of that. If the open rate is good maybe the problem is in the body of the email. Hope I could provide some value for you. Would love to connect and share some more detailed ideas
Jeff Fajans
@tomas_papazian I'd be curious to hear more about your ideas for better conversion via better email bodies
Shawn Yuan
@tomas_papazian sure, I'd love to know about your success experience!
Tomas Papazian
@shawn_yuan2 Hi Shawn, let me know where we could exchange thoughts about this
Winged Piggy
Absolutely! 100%