At the end of the day, you need to pay bills. You can't eat from likes. It may help with purchases and publicity, but it won't pay for your apartment and bread.
For B2C: Likes and shares can provide social proof, which can lead to conversions. However, they are vanity metrics, and I'd not place too much emphasis on them. I'd treat them as data points.
For B2B: While likes and shares can offer some value, they’re less likely to directly drive conversions. A solution oriented product combined with a targeted sales outreach strategy would be more effective.
Even in industries that might seem "boring" online, businesses can still see strong conversions despite having minimal social engagement.
@ash_grover For the SSO ID Rajasthan portal, when considering user engagement metrics like likes and shares:
For B2C: While likes and shares can offer some social proof and potentially lead to more conversions on the portal, they should be viewed as supplementary data points rather than key performance indicators. The focus should be more on how users interact with the portal's features (e.g., registration, authentication, or document submission) rather than just vanity metrics.
For B2B: Likes and shares may not have a significant impact on driving conversions for SSO ID Rajasthan's platform. Instead, a more targeted outreach, combined with a clear, solution-oriented approach to user needs (such as simplifying access to government services or streamlining user authentication), would likely prove more effective in driving usage and registrations.
Even in sectors where social engagement may be lower, such as government portals, user conversions and success are more reliant on the platform's utility, ease of access, and seamless experience. Prioritizing functional design and user support over social engagement can still lead to strong results in terms of user adoption and platform effectiveness.
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