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Do you think a closed beta launch for a marketplace make sense ?
Hey everybody 👋
Do you think launching a marketplace in closed beta is a good idea?
Has anyone done this ? Any examples / experience around this ?
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Paul Sutton
If you are just trying to find bugs then a beta launch might be useful. However, a marketplace startup must overcome the cold start problem. That is, you must get enough buyers and sellers simultaneously to create a self sustaining network. In my opinion this would be extremely difficult in a beta launch.
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A closed beta always makes sense. That way, you get time to work on the bugs and to slowly scale up without being inundated with expectations, feedback and complaints
@kkumarkg Thanks for the suggestion. Are you aware of any founder or marketplace that has taken this approach ?
100% yes! Plus that will build FOMO for those that are not included in the beta!