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Josh

Do founders also have to be influencers?

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It seems like there a growing trend where founders need a digital presence or become influencers to successfully sell their products? Is this a real trend or just the newest form of inbound marketing?

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Royce Wong
I think to a degree the founder is and will be the main driver for adoption and growth at the early stages of the startup. From that lense I have to agree that to some level a founder will have to be an influencer.
André J
It's a great way to test organic PMF. It doesn't scale much beyond that 😸
Kostya Bolshukhin
Dont have to, but happy they do, when they start and see the first results.
Sukumar
I am starting to think that being an influencer can help founders build a strong personal brand.
Remington
I believe we have to be our own evangelist first to get the story out.
Gurkaran Singh
Hey, it's like the tech world's version of needing a superpower! While it can help founders stand out in a crowded digital space, it's not essential. Think of it as the sprinkles on the startup cupcake - delightful, but not the main ingredient!