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did you know this about Rudolph?
In 1939, Robert May, a copywriter for Montgomery Ward, created the story of Rudolph the Red-Nosed Reindeer to boost holiday sales.
What started as a marketing tool became a beloved classic.
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Matthew Aaron Clarke
Yeah Rudolph had a very interesting origin! Did you know Montgomery Ward department stores created him for a coloring book promotion in 1939? And the story about his red nose helping guide Santa's sleigh was written by an advertising copywriter. Quite the example of Christmas commercialization! 🦌🔴
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Fantastic example how Christmas can be turned into business thing :D