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I’ve been talking to more founders lately, and I keep seeing the same problem with some of them.
They want to launch their product, acquire users, and go to market, but they don’t actually want to talk to customers. When they do, any criticism (e.g., “Your pricing is too high”) leads to them shutting down or doubling down on building more products.
And they often talk about the same “solutions”:
1. Find a partner who will “handle the business side.”
2. Hire a commission-only salesperson and expect them to do everything: product marketing, research, content strategy, and closing deals.
Sometimes, this completely backfires. I even spoke to a founder who went through a brutal cofounder split over this exact issue. Lawyers were involved.
So now I’m wondering…
Is this something people talk about, or am I just noticing patterns?
Do technical founders struggle more with product feedback?
Have you seen this happen (or dealt with it yourself)?
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Replies
minimalist phone: creating folders
On the one hand, to have all of those skills are top but on the other, when you are trying to build something, it would be fine to focus on a single thing + delegate.
I am usually responsible for communication and implementation is passed on to the developer. So yeah – I need to listen to those suggestions, praises and swear words as well.
Communication with people takes me around 40 hours per month. I do not think that when someone wants to grow has 40 hours on the top to listen to people + do that dev job + marketing + administration + other things.