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Are you running ads? Where are you doing it? How is it going?
Paid ads are an attractive option for validation and growth, but drive customer acquisition costs higher. How are you viewing them?
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LiteBlue USPS
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yes, I do run Google Ads. I think the vast majority of companies should run them, at least to some extent. The first piad acquisition customers are cheaper to obtain; the costs rise exponentially the more you scale.
@daniel_engels Thats an important point to make note of, what makes the costs rise with scale? Just in number of eyes you're trying to reach or some other piece I am missing?
@dylan_merideth Google typically sells the 3 top positions above the organic search results. It's an auction. It's cheaper to bid for the 3rd position than the first one - but you'll get fewer impressions.
There are other reasons too.
Too sum it up, it's rather cheap to get the first few conversions, but then the cost rises exponentially. This is normal.
@daniel_engels Thank you so much for the lesson Daniel, learnings like that are really helpful for setting expectations.
Facebook and Google currently, and they are going well. Thinking about LinkedIn ads if anyone has experience
@luka_vasic I wish I could say from experience, but I will say that I have heard in other conversations with founders on twitter that LinkedIn ads are quite expensive, but not a bad route especially if your target demo lives there. Between facebook and google, is there one that has been a better experience for you?
@dylan_merideth Only done those two, a bit of IG but that's basically FB. I know a few people doing TikTok and it is going well.
