Muhammad Anees

AI Influencers and the Future of Marketing

What are your thoughts about the AI influencers share a few examples and success stories.

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Diksha Patro B
I think it's going to rule the future and won't be surprised if actual influencers start getting replaced. Here's a perfect example - https://www.indiatoday.in/techno...
Cameron Scully
@dikshapatrob haha interesting times
Diksha Patro B
@m_anees Billie who is based out of Kendall Jenner's Avatar!
Jasmine Butters
AI influencers, like Lil Miquela, use advanced algorithms to engage audiences. They offer unique content and challenges perceptions of authenticity, presenting opportunities for innovative marketing strategies.
Kobe Hall
AI influencers are poised to reshape marketing by offering unique advantages like 24/7 availability, personalized interactions, and scalability. Examples include virtual influencers like Lil Miquela. While it challenges traditional authenticity, it opens new avenues for innovative marketing strategies.
Yogita Gholap
We make sure, we shape our own opinions and not just follow what AI influencers say, in the Future. The personal touch in forming our perspectives is something for sure will be replaced
Yogita Gholap
@m_anees I see AI Influencer as a helpful tool, not the decision-maker. Emphasizing critical thinking is crucial; it helps us navigate AI's influence wisely. Keep it real by questioning assumptions and forming opinions authentically.
Giles Crouch
It is likely that regulations will soon require an AI influencer to declare itself as such. Similar to current laws. They won't dominate over the longer term however. They'll have a part to play, but will be just part of the marketing mix. Beware of flashy trends in marketing, they rarely pan out as hoped for. Consumers are a fickle bunch.
Quennel Pinneau
My attitude towards such influencers is controversial. It’s great that digital technologies are actively developing, and there are many examples of top AI influencers who successfully work, conduct advertising campaigns and integrations. But at the same time, I don’t understand how much confidence such advertising inspires. Especially for those who are not very tech savvy.
Priya Malhotra

AI influencers are taking over our feeds, and honestly, it’s fascinating to watch. These virtual personalities—built with AI and machine learning—are shaking up influencer marketing by offering brands a level of consistency and control that human influencers simply can’t match. They don’t take breaks, they stay on message, and they can be tailored to fit any brand’s personality.

Take Lil Miquela (@lilmiquela), for example—one of the biggest AI influencers out there. She’s collaborated with top fashion brands like Prada and Calvin Klein, and despite being completely virtual, she has millions of followers engaging with her content. Then there’s Noonoouri, who’s making waves in high fashion, working with brands like Dior and Valentino. Even KFC jumped on the trend with an AI-powered Colonel Sanders influencer, giving the brand a modern twist and driving massive engagement.

But let’s talk about something closer to home—Gia (@gia_theaicon). She’s Delhi’s very own AI-powered entertainment influencer, redefining digital journalism with her razor-sharp takes on films, music, and pop culture. Gia doesn’t just report news; she dissects industry trends, highlights cultural moments, and delivers quick, engaging recaps that keep her audience hooked. Whether it’s a deep dive into the latest Bollywood release or a breakdown of a viral red-carpet moment, she’s always on point.

Sure, AI influencers don’t have human emotions, but their ability to stay relevant, provide data-driven insights, and engage audiences makes them a powerful force in digital media. As AI evolves, influencers like Gia are proving that the future of entertainment journalism might just be virtual.