Where is your Product stuck? We can help each other.

@choky Hey Choky, quick thoughts. First of all, good idea - especially with some many people so concerned about things these days. 1. Sourcing: Most people share their concerns on twitter, HN etc. If you could find a way to crosspost, or even pull some of the topics from their. You could be the one seeding some of the topics initially. When someone goes to your site, maybe they could see a list of trending topics, and join in something they care about. Content is king. 2. People share concerns with some tacit goals. For seeing a change, you have Change.org, for spreading awareness - Twitter etc. You may want to find that underlying motivation for your application. 3. The copy on your homepage seems confusing. I'd change it to one sentence : 'Discuss the topics you care about. Make it Snowball', or something. You could try headlime.io to discover good copy. I'd list down all possible 'features' in one place and rate them on possible impacts on Growth (new user acquisition). Then deploy those changes and track which of these are helping with growth. All the best.

@kush_apoorva thanks a lot for the feedback, interesting ideas. i am working right now in creating a share option, that will provide the cross-post. ;)

Hi @sophia_benhaddou, great question. During conversations, it seems that they want to use it as their main tool for product management. Every product team has a planning problem (what to prioritize, where are the specs) which Lightcat solves. And they get onboard pretty happily and use it. But, my guess is that after some usage, they seem to fall back on their habit of using something else.

@kush_apoorva Ok I think that the fact that they onboarded happily and started using it is a good sign (I'm still struggling myself with this step). Could you ask them why they haven't been using it? It could be that there is a problem with the product (which is fixable!) or that they realize they actually don't really need such a product.

@sophia_benhaddou Makes sense. I guess at some level I have been afraid of asking that question. In my prior experience, reasons typically lie anywhere in the range from "I have been busy, but this looks promising" to "I guess I don't need this". I would be happy to conclude that they don't *need* the product. But then, sometimes some of the same users come back and start using actively (2 teams did this). Asking directly may not help - people aren't great at predicting their own behavior because it's guided by many external factors. But I guess I must find a way to ask this. Thanks for sharing. :-)

@kush_apoorva Yeah I have this same feeling about asking the question. My experience was that it brought an awkward moment. People didn't wanna tell me the truth I guess because they were afraid of making me feel bad, even if I said "your honest feedback would really be helpful". I'm thinking about asking the question in a totally different setting : for example asking the user for a quick UX test on a new mockup and trying to squeeze the question in or at least understand what they think. This way the discussion is not about "us" and "them" directly. Will let you know how it goes! It's amazing that the 2 teams started using it actively! You'll probably find better insights with them!

@waynesmallman I have shared everything here : https://blog.lightcat.io/how-we-...

Hi @kush_apoorva, did you write these discussion and put them out that as-is, or did you encourage people to share, vote, comment and so on? It's interesting — and refreshing — that you acknowledge that you were fortunate in that the one here on Product Hunt began trending, so perhaps timing played some part, also. Good fortune is impossible to replicate, but it's also essential to success, as is a strong and deep network.

@waynesmallman I got luck with the ones that trended. My point here was this - with carefully done experiments, in as large quantities as possible, you are highly likely to get lucky in at least one.

Hi @kush_apoorva, that's the theme of the article — you were (and I imagine continue to be) prolific, and analytical.

@waynesmallman Thanks for your kind words, Wayne.