@daniel_tkachenko think that you are launching a product , so you want to make a describing post about what are you launching and how new users may use it. Should you make an Interactive tutorial or videro tutorial on your website ?
I think it's better to show main functionalities and how the product may be help users in the context. Using video is the best option.
Use Tuts are to convince the more interested one or those signing for the first time in the feature page not the landing page
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