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What types of books do you recommend to start ups?
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
Mitch Gillogly
The Hard Things About Hard Things by Ben Horowitz is great
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
Stephen Co
4 steps to the epiphany
Anything by Eric Ries
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
Tyler Nass
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success. It's actually more about the grow, but it has been very illuminating
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
Roman Bullitt
Inspired: How to Create Tech Products Customers Love
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