Iuliia Shnai

10 UNTYPICAL things we did to reach the #1 spot on Product Hunt

1. ๐Ÿ Side project 2 months earlier I launched Onboarding love ๐Ÿ–ค Helped us to: โœ”๏ธbetter understand how PH works โœ”๏ธengage with community โœ”๏ธmake mistakes and we did For example: first launch was too late and on Friday:) 2. ๐Ÿ”ฅWarm up Engage in discussions before on PH. ๐ŸงMake them interesting ๐Ÿ˜ŽMake them related to your product โฑPublish Monday Test, test, test different messages We initiated 20 discussions in advance. I continue take part in discussions, it is fun ๐Ÿ– 3. ๐Ÿฃ Tweet it And share it in DM to people u know. So this is smth I did not do for previous launch ๐Ÿš€ and I feel this really made a difference. I learned about it 1 day before the launch. My tweet: https://twitter.com/shnai0/statu... 4. ๐Ÿคก Brand it Launch branding ๐Ÿš€ We prepared assets in advance and brand our accounts in all social media: Product Hunt, Twitter and Linkedin. ๐Ÿ–ค avatars ๐Ÿ–ค covers ๐Ÿ–ค GIFS 5. ๐Ÿ”— Test Message Prepare messages in advance and test them. We use Reddit to test it. We also did it in advance. Also during launch, we shared the best working on Reddit 6. ๐Ÿ™‹โ€โ™€๏ธ Personalise it I donโ€™t know if it really worked and helped or not. But I added personal video welcome for the launch. To create a personal connection. 7. ๐Ÿ’ญ Show value Showcase and provide value. I reached to 20 people and generated forms for their own business. The idea was โœ”๏ธto learn more โœ”๏ธprovide value โœ”๏ธ get feedback ๐Ÿ™…โ€โ™€๏ธ๐Ÿ›‘ not to ask for support on the launch 8. ๐Ÿค– Bot it or find a partner On the day of the launch, our team felt a bit like bots 3 of us could respond to the same post and engage WITH EACH OTHER POST. This gave an initial boost. So as a team I suggest thinking on it or find a partner. 9. โ›ท Be quick in the first 3 hours I love a good sleep ๐Ÿ˜ด so it is always hard to be super active in the morning. And I slow down a bit on the first launch. So here we tried to act very fast first 3 hours To just get all posts out there. 10. ๐Ÿช„ Magic it Add some magic to the product. Everyone loves cool stuff to play and try, especially the PH community. So to the launch, we prepared a super interactive landing Everyone loved to click and generate forms via it ๐Ÿ–ค

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Matt Li
Appreciate the tips!
Joan Mateo Duarte ๐Ÿš€
Thanks for the information! And congrats on the launch!
Iuliia Shnai
@joanduarte Joan hopefully it helped! Ping me if you launch soon!
Aaron Jackson
I will do it!
Iuliia Shnai
@aaron_jacksonyy happy to learn how the launch will be!
Aditya Asabe
This is so helpful! Will help a lot with our launch!
Zoe Khel
Congratulations ๐ŸŽ‰
Manoj Radhakrishnan
Thanks for sharing this. very insightful
Jim K
Congrats, interesting insights
Elli Kim
This is super helpful thank you! I was considering #1 side project and relieved to see other people are doing it & finding it helpful
Iuliia Shnai
@elli_kim super glad to hear that Elli ๐Ÿ˜Š
Angeli Zhao
Congratulations! Thank you for these tips! We see a lot of repetitive tips and these are really helpful.
Nikki R G
Thanks for sharing this! Really helpful!
Fitore Miftari
Congrats on the launch and thanks on the information!
Iuliia Shnai
@fitore_miftari great that it is helpful
Anu
Congrats on the launch!! We are launching soon (https://www.producthunt.com/prod...) and this was really insightful.
Marc Seitz
Great advice. I like the idea of launching a side-project first
Iuliia Shnai
@mfts0 thank you Marc
Janusz Mirowski
Noted! We will launch soon :)