10 UNTYPICAL things we did to reach the #1 spot on Product Hunt
1. ๐ Side project
2 months earlier I launched
Onboarding love ๐ค
Helped us to:
โ๏ธbetter understand how PH works
โ๏ธengage with community
โ๏ธmake mistakes and we did
For example: first launch was too late and on Friday:)
2. ๐ฅWarm up
Engage in discussions before on PH.
๐งMake them interesting
๐Make them related to your product
โฑPublish Monday
Test, test, test different messages
We initiated 20 discussions in advance. I continue take part in discussions, it is fun ๐
3. ๐ฃ Tweet it
And share it in DM to people u know.
So this is smth I did not do for previous launch ๐ and I feel this really made a difference.
I learned about it 1 day before the launch.
My tweet: https://twitter.com/shnai0/statu...
4. ๐คก Brand it
Launch branding ๐
We prepared assets in advance and brand our accounts in all social media: Product Hunt, Twitter and Linkedin.
๐ค avatars
๐ค covers
๐ค GIFS
5. ๐ Test Message
Prepare messages in advance and test them.
We use Reddit to test it. We also did it in advance.
Also during launch, we shared the best working on Reddit
6. ๐โโ๏ธ Personalise it
I donโt know if it really worked and helped or not.
But I added personal video welcome for the launch.
To create a personal connection.
7. ๐ญ Show value
Showcase and provide value.
I reached to 20 people and generated forms for their own business. The idea was
โ๏ธto learn more
โ๏ธprovide value
โ๏ธ get feedback
๐
โโ๏ธ๐ not to ask for support on the launch
8. ๐ค Bot it
or find a partner
On the day of the launch, our team felt a bit like bots
3 of us could respond to the same post and engage WITH EACH OTHER POST.
This gave an initial boost.
So as a team I suggest thinking on it or find a partner.
9. โท Be quick
in the first 3 hours
I love a good sleep ๐ด so it is always hard to be super active in the morning.
And I slow down a bit on the first launch. So here we tried to act very fast first 3 hours
To just get all posts out there.
10. ๐ช Magic it
Add some magic to the product.
Everyone loves cool stuff to play and try, especially the PH community. So to the launch, we prepared a super interactive landing
Everyone loved to click and generate forms via it ๐ค
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