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Iz

CoAudiences - Making it easy for lifestyle brands to collaborate

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Gather's CoAudiences helps lifestyle brands reduce Customer Acquisition Costs, by unlocking partner channels and extending audience reach to consumers who have shown purchase intent.

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Iz
Maker
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Hey Product Hunt, we're delighted to launch CoAudiences today! It's been tough for many DTC & ecommerce brands recently. Marketing and acquisition costs have risen significantly over the past few years. It has gotten harder to keep a good ROI. When a customer demonstrates purchase intent with a brand, they're a great fit for a complementary partner brand. Complementary brands are brands who often collaborate or co-market, since they share similar types of audiences. For example, this could be protein bar brand and a gym brand. However, we noticed working with many Lifestyle brands over the years that collaborations are tedious to implement and are too time consuming. Things like generating discount codes in bulk for a partner brand's audience, tracking results really take the fun out of the process. Marketing collaborations offer brands a very low cost acquisition channel. But it's the admin side of things that gets in the way of the ROI. That's where we come in. We've built a platform that makes things like coupon code sharing, attribution and results tracking a breeze, putting the fun back into collabs. If this is an interesting proposition, we'd love to invite you to learn more and share with ecommerce folks who may be interested to join the CoAudiences directory.
Dan Siepen

@elbahnasy Epic work with CoAudiences Iz and great to see this launched! Definitely a need for eCommerce marketers and founders. This is a key growth lever for brands to bring down overall CACs and drive new distribution. Great work to you and the team! 👏

Iz
Maker

@dansiepen Thank you Dan! Yes CAC is quite high these days.


So far we've noticed that conversion rates for when one brand refers customers to another complementary brand tends to be quite high!

James Fitzgerald

@elbahnasy nice work, well done to yourself and the team. I can certainly see the benefit, everyone is competing for the same tiny bit of attention, so a bit of healthy collaboration is the way to go. Like it.

Iz
Maker

@jimmyfitz Thanks James! Indeed, conversion rates from many of these collabs tend to be comparatively high.

Harper Young

CoAudiences is a great option but Does the platform offer custom solutions for those seeking hyper-targeted partnerships?

Dean McPherson

Amazing work launching CoAudiences!


Partnerships can be such a massive game changer for efficiently acquiring new customers, but it can be a pain to scale and manage relationships on both the technical and people front.


I hope this really takes off!

Iz
Maker

@dean_mcpherson Thanks Dean. Absolutely, discount code generation, sharing and tracking is too much to set up for just one campaign. Reporting is also another aspect that the lack thereof makes it difficult to understand performance.

James Foster

Seems like this introduces a win-win-win scenario into ecommerce checkouts. Congrats on the launch, and keep up the great work!

Iz
Maker
@jfozonx Thank you James!
Abigail Martinez

This is interesting. How does CoAudiences evaluate the quality of audience reach to guarantee that brands are connecting with consumers who are genuinely interested?

Rachel Hawkins
Maker

I love the versatility of this product! Here are some reasons why Gather CoAudiences stands out:

  • Gather CoAudiences enables brands to reward their customers in innovative ways, eliminating the need to discount their own products.

  • It facilitates advertising to a highly targeted and engaged audience, maximising impact.

  • Gather CoAudiences reduces administrative burdens with easy tracking, reward automation, and attribution.

Please reach out or share with a friend if you are interested in joining a directory of brands working together to reduce customer acquisition costs while growing revenues.

Omar Zenhom

Wow! Cool concept. Partnerships are a great way to lower CAC and get a steady stream of customers. This makes it a piece of cake! Well done!

Iz
Maker

@bizrepublic Thanks Omar! Yes we found the main friction point that gets in the way of scaling out partnerships is all the manual setup involved. This is where the automation comes in. The quicker you can implement a co-marketing campaign the more of them you can, and really bring CAC down.

Benjamin Anderson

That's impressive but does CoAudiences also offer tools to enhance customer retention after acquiring new consumers?

Madelyn Wright

What an impressive launch. How does CoAudiences ensure data privacy and compliance when identifying consumers with purchase intent?

Lucas Edwards

The concept is fantastic but does CoAudiences focus on specific industries within the lifestyle sector or is it adaptable enough to cater to various niches like fitness, fashion or wellness brands?

Madison Scott

Is this platform provide tailored solutions for those looking to form highly targeted partnerships?

Ajay Sahoo

I have personally liked the way of representing the product and its process (How it works) in website, though i have always active on this platform for majorly finding best marketing tools, so all the best for the future growth and awareness for the launch.

Iz
Maker

@ajay27324 Thank you Ajay!

Matt Lawton

I’m always asked about “growth hacks” and my answer is frequently just do the basics really well. I think CoAudiences changes that advice for ecommerce brands.

Iz
Maker

@matt_lawton Thanks Matt! very interesting!!