This is the 3rd launch from Gather. View more

CoAudiences

Making it easy for lifestyle brands to collaborate

Gather's CoAudiences helps lifestyle brands reduce Customer Acquisition Costs, by unlocking partner channels and extending audience reach to consumers who have shown purchase intent.

Free Options

Launch tags:

Marketing•Advertising•E-Commerce

Launch Team / Built With

Gather

Maker

📌

Hey Product Hunt, we're delighted to launch CoAudiences today! It's been tough for many DTC & ecommerce brands recently. Marketing and acquisition costs have risen significantly over the past few years. It has gotten harder to keep a good ROI. When a customer demonstrates purchase intent with a brand, they're a great fit for a complementary partner brand. Complementary brands are brands who often collaborate or co-market, since they share similar types of audiences. For example, this could be protein bar brand and a gym brand. However, we noticed working with many Lifestyle brands over the years that collaborations are tedious to implement and are too time consuming. Things like generating discount codes in bulk for a partner brand's audience, tracking results really take the fun out of the process. Marketing collaborations offer brands a very low cost acquisition channel. But it's the admin side of things that gets in the way of the ROI. That's where we come in. We've built a platform that makes things like coupon code sharing, attribution and results tracking a breeze, putting the fun back into collabs. If this is an interesting proposition, we'd love to invite you to learn more and share with ecommerce folks who may be interested to join the CoAudiences directory.

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2mo ago

Dan Siepen

Growth Marketing Checklists

@elbahnasy Epic work with CoAudiences Iz and great to see this launched! Definitely a need for eCommerce marketers and founders. This is a key growth lever for brands to bring down overall CACs and drive new distribution. Great work to you and the team! 👏

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2mo ago

Gather

Maker

@dansiepen Thank you Dan! Yes CAC is quite high these days.

So far we've noticed that conversion rates for when one brand refers customers to another complementary brand tends to be quite high!

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2mo ago

James Fitzgerald

@elbahnasy nice work, well done to yourself and the team. I can certainly see the benefit, everyone is competing for the same tiny bit of attention, so a bit of healthy collaboration is the way to go. Like it.

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2mo ago

Gather

Maker

@jimmyfitz Thanks James! Indeed, conversion rates from many of these collabs tend to be comparatively high.

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2mo ago

Omar Zenhom

CourseNinja

Wow! Cool concept. Partnerships are a great way to lower CAC and get a steady stream of customers. This makes it a piece of cake! Well done!

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2mo ago

Gather

Maker

@bizrepublic Thanks Omar! Yes we found the main friction point that gets in the way of scaling out partnerships is all the manual setup involved. This is where the automation comes in. The quicker you can implement a co-marketing campaign the more of them you can, and really bring CAC down.

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2mo ago