As content marketers, Google dictates much of what we do. SERP CTR continues to decline, Google's featured snippets are taking away traffic from sites, some brands have caught Google stealing their content, and they've monopolized industries and have pending anti-trust lawsuits all over the world. I recently switched my search engine to DuckDuckGo to diversify how I'm interacting with media and brands. I also published (with the dev work of Ray Curran) this week an alternative to Google's UTM code generator. Let's rely less on Google, together - bookmark our UTM code builder for the next time you're creating a custom campaign!

How is this different from any other utm builders available like bit.ly ,pixel.me,joturl or hubspot utm builders