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eCommerce Personalization Report 2021 — A research study across 200 retailers and 600 consumers
Netcore Cloud performed a research study by surveying 200 retailers and 600 shoppers in early 2021. The report offers deep insights into personalization goals and challenges for eCommerce retailers and also unearths the major trends to look forward to in 2021.
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Eithiriel DeMerè | Language-Market Fit
Hunter
As someone who is in the e-commerce space, I am SUPER impressed with this e-book. Genuinely.
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@nikkielizdemere Thank you Nichole for supporting our Ecommerce Personalization Report 2021. We hope this benefits everyone who comes across this as well.
Great stuff, not many industry reports available on Personalizaition that are this credible. Great work team Netcore, thanks for sharing @nikkielizdemere.
@tanishqjuneja Thank you Tanishq! The report has insights that should be extremely valuable for ecommerce brands.
Fashion & Apparel brands have seen a 35% increase in conversion rates since offering personalization. That's a significant uplift for brands.
@themuditshukla Definitely! Fashion & Apparel brands have seen a significant increase in their key metrics like conversion rate and revenue per user.
Wow! this is what I'd call detailing. Indeed a marquee report for ecommerce. Thanks for sharing!
@jikku_philip Yup, this is indeed a detailed research study on various categories of ecommerce brands. Insights on how personalization impacts the key metrics for each vertical available in the report
“26% say a personalized experience can drive them to be more likely to buy something more expensive than originally planned.” - Not sure if I would buy more expensive products but I'm sure those products would definitely be relevant for me due to personalization.
@nishchal_joshi Haha most customers would love seeing those personalized product recommendations and this would encourage them to buy more, leading to an increase in Average Order Value as well.
So cool. I like how some of the myths are debunked in this report for the eCommerce industry folks.
@bharath_venkatesh The report talks about how customers are willing to share their data if brands are more transparent about how they will use the information.
@bharath_venkatesh And combining customers' want for personalized experiences and their willingness to share data, brands can leverage the customer data at their disposal to the best of their abilities for sure
The report says “91% of shoppers would abandon an online retailer over a poor shopping experience”. This proves, delivering delightful shopping experiences such a critical thing for e-commerce brands.
@lakshmi_jyothi_gandham As a regular shopper on ecommerce stores, I do end up disappointed when I do not find relevant products.
@lakshmi_jyothi_gandham “More than 77% shoppers want a more personalized customer experience” - I’m pretty sure I’ll fall in the 77% as well!
@ankit8 That statistic should be a massive eye-opener for ecommerce brands. Clearly indicates that there is room for improvement for them to match customer expectations
The eCommerce landscape is evolving faster than ever. Lockdowns, social distancing and more such restrictions due to the pandemic have made customers move to online shopping and for many, this shift is now permanent. With decreasing attention span, and an ever-growing list of items to select from, online shoppers nowadays demand a personalized shopping experience. However, the concept of personalization can mean different things for retailers and customers alike, which is resulting in different levels of customized experiences across the eCommerce industry.
To help eCommerce brands understand their customers better, Netcore partnered with Wakefield Research to conduct research across 200 eCommerce retailers and 600 eCommerce shoppers. The research study explores the following areas:
- The consequences for eCommerce brands if their personalization endeavors don’t match customer expectations
- Major challenges faced by eCommerce brands in delivering personalization
- Key metrics for eCommerce brands to benchmark
- ROI from investments in personalization
- Hottest trends and innovations in eCommerce personalization
Many more insights for you to look forward to…
To access the report, click on 'GET IT' or click on this link: https://netcorecloud.com/ebook/e...
Much obliged for sharing this report. It is something. I'm going to restart my business soon and with the insights presented there, it will be definitely easier and more efficient.
There are many opportunities to optimize your eCommerce business today and to make it more attractive to customers. Such detailed reports definitely come in handy although it's not the only option. Say, I want to start implementing AI tools like Competera to allocate less time to the management of prices. Also, I'm thinking of moving away from WordPress since I find it less flexible than other platforms.
Hopefully, with this branch of tools and the report, I'll succeed with the restart.
This is a fascinating report to study. Gives a clear overview of how personalization impacts the Key metrics. As a customer, I'd keep an eye on the important eCommerce trends.
@aaikansh_agrawal Those are definitely trends that I, as a customer, would love to see when I am shopping on an ecommerce website
I do believe that Search Personalization is going to be a trend to look out for. As customers, we want all the products readily available to us on the website with minimal effort and search personalization is the solution.
@mrunmayee_joshi I see a really bright future for technologies like AR and VR. I find it extremely fascinating too
@sonal_jain28 Thank you Sonal! Loads of interesting metrics for different verticals of ecommerce to benchmark on are there in our report. Glad it was useful!
The report also digs deeper into the metrics impacted for different ecommerce verticals like marketplaces, groceries, jewelleries, cosmetics, and books. This is a very comprehensive research study
@akanksha_sharma6 Yes, we've covered some of the key ecommerce metrics like conversion rate, cart abandonment rate, average order value and many more for each ecommerce vertical
@dilip_agrawal Thank you for your kind words, Dilip! We really hope it would be beneficial for ecommerce brands