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p/culturepulseOptimize before you advertise
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Brian Swichkow

CulturePulse x Reddit - Optimize before you advertise

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Optimize your ads in minutes with CulturePulse’s AI and bypass weeks of expensive multivariate testing! Generate, test, and optimize your ads against a digital twin of your audience before buying ads against the real one. Get 2-3x ROAS with CulturePulse.

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Justin Lane
Maker
📌
Hey Product Hunt! Justin Lane here, co-founder and CEO of CulturePulse. We’re thrilled to launch the first SaaS module powered by CulturePulse, a multi-agent AI simulation technology platform enabling pre-market testing and optimization. The module we’re launching today will help you create and optimize your Reddit advertising without wasting your budget, even if you’re unfamiliar with the community. Enjoy 30 days of Premium access for FREE - create an account (no credit cards needed), select a Premium account, use promo code FREE30, and enjoy! ⚙️ How the Tech Works Unlike other tools that look at people's behavior to analyze sentiment, CulturePulse uses 30 years of clinically validated case studies in cognitive science to analyze the belief systems that drive that behavior. Our technology models each audience in 85+ aspects of psychology, motivations, personality, morality, and sociality... in 100+ languages. With this, analysis, we create a psychologically realistic digital twin of the audience and are able to predict behavior with a >95% correlation to real-world results. Our technology has already been used by governments to facilitate peace and is now being used by the United Nations. 🛠️ How the Module Works Our Reddit module will generate, test, and optimize the headlines for your advertising before you spend anything on media. You can optimize your Reddit ads in minutes, not weeks. It's already created ads for some of Reddit's largest advertisers, and we're excited to bring the same power to your campaigns. 🚀 What's Launching Next This module is just the beginning. We'll soon launch modules to help you do pre-market testing and optimization of your tweets, email newsletters, Facebook posts, and more. Create a free account and subscribe to the modules that interest you most. And please, ask us anything in the thread! We're excited by any opportunity to nerd out about our technology, as it's been a decade in the making and largely only been used in academia, government, and industry to date. We’re supremely excited to be making it mass market.
Kathy Laney
@justin_lane2 It's refreshing to see a product that not only meets the needs of its users but also manages to exceed their expectations. Your attention to detail, user-centric design, and commitment to quality make your new product truly stand out.
Justin Lane
Maker
@kathy_laney Thanks so much! It means a lot to hear our hard work is paying off :) I have to say though, the genius behind the design and detail is from Maja, she's a wizard when it comes to that! @maja_roknic1 highfive to you!
Brian Swichkow
Maker
📌
Super stoked for CulturePulse to finally have made its way to Product Hunt. Beyond my role as f/CMO at CulturePulse, our agency (inc.one) has been using the Reddit module to create and optimize Reddit ads for clients with $50k+ in monthly ad spend since September of 2022. We would not have been able to scale our services without CulturePulse, and we'd never have gotten such amazing results for our clients. It's been essential to our Reddit advertising campaigns and beyond. Beyond the Reddit module, CulturePulse has been used (a) to predict and optimize the salability of movie scripts before optioning them for production, (b) to predict and optimize the performance of legislation before enacting governance, (c) to predict and optimize brand partnerships with influencers, and so much more. While all of these have been provided as managed services, we're excited to see CulturePulse rolling out SaaS modules for broader accessibility. Beyond the company and product, @justin_lane2 is one of my oldest friends, and I've been watching him build this technology for over a decade while getting his master's and doctorate. Only in the last few years have I been able to explain what CulturePulse can do without sci-fi references. I'm so excited to see this finally available for mass-market use.
Justin Lane
Maker
@brianswichkow Don't worry, I'll always try hard to make it so you have to use sci-fi references to explain our tech ;) Glad to see that so much of the feedback is about how great the platform looks and how useful they're finding it.
stoica stefan
Understanding the hivemind of a subreddit makes it so much easier to create ads that convert. The opposite is also true of course. If the promises i ve read above are true, this product goes into the stack asap.
Justin Lane
Maker
@stoica_stefan Looking forward to any feedback you have! for the past few years, I was working as a consultant and researcher for a lot of universities and companies doing AI and social media analytics, internally, I actually had the first version of this tech prototyped as "hivemind.py" hahahaa. The tech gets better every time we iterate, so hopefully we're already off to a good start :)
Dāvis Lejnieks
While I have been Redditor for +12 years and I know communities "in and out", this is my "go to" tool to predict if there is still ways how I can sharpen my ad copy for Reddit Ads and Reddit organic marketing.
Justin Lane
Maker
@davis_lejnieks1 That's one of the best things I can hear :) The idea is always to make great people better with AI in this space. Creatives will create, so for me, the fun is adding the quantitative edge of AI to the qualitative edge of expertise that only comes with real-world experience.
Davor Anicic
This looks like a really useful tool in many ways, I love it. It is maybe time for us to start using Reddit for marketing purposes finally. All the best with your AI product.
Justin Lane
Maker
@davor_anicic Thanks! Well, now you don't have to be a Reddit expert to reddit like a redditor... or an AI expert, you've already been half way there :)
Navin Peiris
Great idea and invaluable tool for basically anyone purchasing ads. Best of luck with the launch!
Justin Lane
Maker
@navinpeiris Thanks! We're glad we're helping! Getting rid of bad ads and waste is always a good idea all around :)
Lukas Macner
Reddit is a goldmine of market information and users ready to be acquired - Unfortauntely not many marketers know how to harness it's potential. This will help
Justin Lane
Maker
@lukasmacner 100% I can't agree more! Its such an untapped resource. The world watches twitter, but they have 270 characters and most people are there to fight. Reddit has much longer form data and more engaged communities. Makes for a more interesting dataset, and for a more ready community to be receptive of advertising if you stay on their good side. If not though, the hammer can fall hard!
Anna Starodub
Really great idea! Reddit ads is my pain, so I definitely would give it a try!!! Congrats 🎉
Justin Lane
Maker
@anna_starodub1 Great! We're happy to have any product feedback or reviews. We also have a slack channel for those who sign up where you get direct access to our team to help any other pain points that might arise. Looking forward to helping you out!
Igor Miklousic
It’s amazing to see the future unravelling with years of research in psychology and cognitive science being paired with AI and all the benefits of massive computing power we have at our disposition today. And for it to have alredy been tested and validated on such a scale before the commercial launch is really impressive. Fantastic work guys!
Justin Lane
Maker
@igor_miklousic Thanks! As a fellow psych and AI nerd, what really gets me excited about this stuff is building the bridge between qualitative and quantitative approaches. So many creatives and people in marketing generally are qualitative geniuses, basically they're PhDs in wordsmith-ery. A lot of the world now though moves so fast that having data at their fingertips really supercharges it. So I'm happy that we're using this to build a bridge to get the best of both worlds :)
Marko Petric
As a growth marketer, I love me a good tool that lets you test messaging across audiences, and CulturePulse takes that to a completely new place. I'm excited to see how the product continues to evolve, and how the upcoming modules will help with additional use cases. Great stuff.
Justin Lane
Maker
@markopetric Thanks :) We're immediately expanding to other social platforms as well as experimenting with newsletters and blogs, as well as more niche communities like Telegram. We can also say that we're working on some cool policy projects with peacekeeping organizations that also want to use the tech for sustainable peacekeeping in post-conflict societies, but that's a separate launch ;)
Marc Lafleur
Congrats Justin, and the CulturePulse team on this exciting launch! The blend of cognitive science with AI is really fascinating, particularly the 'digital twin' concept. The potential impact is clear, from saving ad budget to even making social media a more effective communication tool. It's powerful to see tech traditionally used in academia and government being democratized. Looking forward to seeing more modules! One question: What safeguards are in place to prevent misuse of such a potent tool? Cheers on your journey ahead!
Justin Lane
Maker
@marclafleur A great question Marc! glad you asked. So we approach this from three angles. One is from the use of the LLM that powers text generation. having its own guardrails helps ensure safe and ethical use. Another is that we don't collect or store PII, so all data is anonymous in our system, so there's no risk of any potential data breach or personal targeting even in a "worse case scenario". Lastly, we keep a lock on which communities we allow. Political communities or communities related to mental health for example are notibly missing from the platform, we have them, but we don't allow message testing there. In the future, we aim to keep misuse as a key focus. In the past, we've done work on misinformation and counter-radicalization, and so we keep those trends and concerns in mind to ensure safe and ethical use as well. So any violations of our ToS will be tracked if anyone uses the tool for those kind of things.
Alexey Merzlikin
Congrats on the launch! Good idea and cool ralization! I take it
Justin Lane
Maker
@alexey_merzlikin1 Thanks! We built the technology as consultants and took a few iterations before we felt like the realization of it was ready for prime time. Thanks to the hard work of the team, I'm happy we're able to bring it to you :)
Muzzammil
Stunning 🔥 tool Congrats 🎉 on the launch 🥳
Justin Lane
Maker
@humblemuzzu Thanks :) We really think this AI is next level tech. We thought combining it with the awesome stuff happening in generative AI was a perfect opportunity for a product like this.
Rithish MR
Fantastic Product! Good Luck
Justin Lane
Maker
@rithish_mr Thanks! Happy for any feedback you have as well. This is the first of many launches for us, so we're looking forward to getting better at every iteration :)
Orysia Khimiak
Congrats on the launch, we know all the stress and excitement, so sending you support! Good luck with your product. It looks great.
Justin Lane
Maker
@orysia_khimiak thanks! :)
Heleana Grace
This will help advertisers manage their budgets a lot better. Can't wait to see what's coming next! Congratulations on the launch! 🥳
Justin Lane
Maker
@heleana Thanks so much :) That was indeed a major intention of this build :)
Anthony Martin
Congrats Justin & team on your launch!
Justin Lane
Maker
@anthony_mt thanks!
Vlad Zivkovic
Awesome! I will give it a try, congratulations on your launch! 🚀🚀🚀
Justin Lane
Maker
@vladimir_zivkovic thanks! happy to hear any feedback you might have :)
Anastasia Mikhaidarova
Wow, that’s a cool idea! Are you planning to add other areas of analysis? good luck!
Maja Roknic
Maker
@anmikhaidarova We love your enthusiasm and support! Exciting news - we're expanding our platform to include Twitter and LinkedIn analysis. Keep an eye out for more updates coming soon!
Andrei Costea
Looking good! Congrats on the launch 🚀🙌