Hi Hunters, thanks for stopping by. Conversion Optimization has always been a passion of mine. I've been talking to a lot of startups about their conversion optimization techniques and I discovered that they often underestimate how strongly user intent influences conversion. We've all experienced this ourselves: You're looking for a solution to a problem and click on an ad that seems to be the answer, but you get referred to a generic page with no solution in sight. Very frustrating, so you leave. You leave because the landing page didn't mirror the message that originally caught your attention. Then again, when a page aligns it’s messaging with your original intent, we’re much more likely to convert. This technique is called symmetric messaging. Most of my growth hacking success stories can be traced back to symmetric messaging and I think this topic doesn't get enough attention. So, I decided to create a 5-part email course about it. The course covers the benefits of symmetric messaging and helps you incorporate the technique into your own marketing campaigns. It also offers two walkthroughs demonstrating how to setup symmetric messaging. Full disclosure: I work for INSTANT, so for the walkthroughs, I used their solution. However, you could translate the setup process to the tool of your liking. I'd love to get some feedback on this course, so let me know what you think!