MCP for Google Sheets - Connect direct to Salesforce & HubSpot with native formulas
Turn Google Sheets into a CRM command center. Use native formulas like =salesforce_lookup() and =hubspot_search() to query live data from Salesforce and HubSpot—no connectors, no exports. Just one formula, and you're in control.
Replies
Coefficient.io
🚀 MCP for Google Sheets is here.
Hey Product Hunt 👋 Navneet here, Co-founder & CEO at Coefficient (but today I’m just your spreadsheet’s new operator console).
We were inspired by how MCP became the command center for managing AI models and data sources. And we thought—why not bring that level of control to Google Sheets?
So we built it. Meet native Salesforce & HubSpot formulas for Google Sheets.
Imagine doing this in Sheets?
📞 Pass a list of emails to a rep for dials:
💰 Pull Closed Won deals over $10k:
🏢 Get company intel before outreach:
Your spreadsheet just became the command line. The control panel. The MCP.
And, these formulas plug directly into your CRM reports, objects, and filters.
Want the playbook? Grab it here.
There’s no code. No setup. Just control.
⚙️ It’s the MCP for Google Sheets.
Try it out. Push it hard. Tell us what formula you want next.
Here all day to answer questions 🙌
— Navneet
@navneet_loiwal This looks like a product that can be very useful for work automation. Congrats on the launch!
Coefficient.io
@kay_arkain really appreciate the support, Kay! We're all about making a real difference in our users' daily workflows.
@navneet_loiwal the playbook is a nice touch, thanks for the value add and impressed with the thought that went into your PH launch to make it a winner and give something a little extra.
"There’s no code. No setup. Just control."
Control doesn't seem like the right wording. Just instant might be more pleasing. Thanks for @frankjferris note below too.
Coefficient.io
@frankjferris @howell4change really appreciate the thoughts and feedback, Sean!
@navneet_loiwalwondering how does it handle data freshness or sync timing? Is it always real-time or does it cache anything in the background?
Coefficient.io
I was one of the lucky ones to get early access to these and OH BOY have they been a game changer.
My day-to-day is deep in the spreadsheet trenches. I was already automating my data imports with Coefficient, but this literally covers the final gap of being able to build flexible and dynamic imports based on the contents of my cells. I now build all my column names and any filters directly into cells and reference them with these formulas. That means anyone can just change a cell pick-list or value and instantly see live Salesforce/HubSpot numbers flowing in.
Coefficient.io
@frankjferris really incredible to see the magic you make with spreadsheets and Coefficient, Frank!
Some people are all formulas which never add up—me, I’m more of a pivot table in the streets and an MCP in the sheets.
Cell references available on request.
Coefficient.io
@chrismessina actually lol'd at this one. Thanks for the support on our launch, Chris!
Coefficient.io
This is a serious game-changer. For the first time, you can pull live data from Snowflake, Salesforce, or HubSpot straight into Google Sheets with just spreadsheet formulas. It’s such a big unlock for data-minded folks who live and breathe spreadsheets, especially those in sales ops / rev ops. 🚀
Coefficient.io
@tsaitommy unlock is the keyword!
And this is what I call a product that solves a clear problem. I love it! How did you come up with the idea, did you struggle with the formulas a lot (like me) in the past?
Congratulations on the launch!
Coefficient.io
@heypaus our product has always been built on first-principles thinking - when end users need to discover, report, manipulate, or operate with data, it almost certainly ends up in a spreadsheet at some point. This thinking most certainly came from my co-founder and my experience working as engineers. So we built over 100+ connectors for users to point, click, and pull data into Sheets or Excel when they need. This formula launch took our thinking a step further, all the way to an individual cell or group of cells without the need to even open a sidebar. Initial usage has been incredible. Most of our formula users so far are relatively experienced with formulas like vlookup, so it's been very natural to implement these native CRM formulas into their workflows. BUT, for those that aren't so comfy, or need a little bit of inspiration beforehand, our team has built some incredible documentation on usage and real-life examples!
@navneet_loiwal Whoa. Such a nice product! Actually, I'm gonna send it to my friends as well
Coefficient.io
@heypaus thanks so much for the feedback, Paul! And thanks for sharing with your network. Means a lot.
MagicSlides App
Hello Navneet, first of all, I love the visuals—kudos. Secondly, two years ago, I built SheetAI.app, which is AI integrated into Google Sheets. I find this quite interesting and would love to collaborate if you're interested.
Coefficient.io
@indianappguy thanks so much for the kudos! Feel free to reach out to me on LinkedIn to discuss.
Linkinize
That’s a game-changer for anyone juggling CRM data in Sheets. Perfect for analysts, ops, or founders who live in spreadsheets. I’ll definitely give it a try when syncing reports. Congrats on the launch 🚀
Coefficient.io
@naderikladious thanks so much, Nader! We built Coefficient in spreadsheets to begin with, but this launch has felt extremely close to our mission with it being accessible right inside of a cell.
Congratulations Navneet and team. Great job!
Coefficient.io
@maksym_skrypka appreciate you!
Jupitrr AI
Congrats on the launch @frankjferris @tsaitommy @kurtjheinrich @navneet_loiwal
Coefficient.io
@frankjferris @tsaitommy @kurtjheinrich @lakshya_singh appreciate the shout!!
Jupitrr AI
@frankjferris @tsaitommy @kurtjheinrich @navneet_loiwal You guys deserve it! Would also like you guys try out our new launch levio. Would love to know your thoughts on it.
Coefficient.io's ability to integrate Google Sheets with Salesforce and HubSpot using native formulas is a huge time - saver for anyone working with CRM data! For users who want to integrate with other CRM systems or databases, does Coefficient.io have plans to add support for more platforms in the future?
Radar By Paved
Love this. You guys are crushing it @navneet_loiwal . Coefficient has been an essential in my toolbox for the last few years. Keep on keepin' on!
Coefficient.io
@dannygreer this is incredible to hear, Danny! Essential is what we're going for. Really appreciate your support!
Triforce Todos
Coefficient.io
@abod_rehman really appreciate you checking it out, Abdul. The word elegance really strikes a cord and makes us feel really proud of our initial launch with SFDC and HubSpot!
Congrats on another successful launch! I’ve been using this feature during the beta rollout and can’t wait to see what’s next.
Coefficient.io
@siavash_g thanks for sharing, Siavash! Glad to hear you've been experiencing some goodness from the beta! Always more to come...
🔥 "Spreadsheet warriors, your CRM prayers have been answered!" 🔥
Coefficient's new MCP is about to make =VLOOKUP look like cave paintings. With native Salesforce and HubSpot formulas, we're talking:
✅ Live CRM data without messy connectors
✅ No more CSV export/import hell
✅ Actual spreadsheet control over CRM data
Game changer questions:
1. Which workflow pains will this solve for you? (Deal tracking? Lead management?)
2. How many hours/week do you waste on manual CRM-sheets syncs?
3. Will this finally kill those clunky third-party connectors?
Drop your hot takes below - who's trying this day one? #SpreadsheetRevolution #NoMoreExports
Being able to use formulas to get data directly from HubSpot is a massive time saver for my team! Congrats on the launch
Coefficient.io
@william_namen love this hear this! Thanks for the support.
Coefficient.io
Coefficient.io
@kurtjheinrich and what an incredible build, Kurt! Congrats to you and the team!
Lancepilot
Big congrats on the launch. Coefficient is what every spreadsheet power user dreams of live data, no copy-paste, and automation magic all in Sheets. Love how clean and powerful this sounds. Wishing you massive adoption and some spreadsheet peace for all.
Coefficient.io
@priyankamandal really appreciate the support! One of our new users today mentioned that they had a use case they implemented for the first time today. They had sent out a Google form for a new beta their team was rolling out, and used it to pull in account and usage information from Salesforce for each respondent! The possibilities really are endless for GTM teams!
This is so cool! I love how simple it is to bring in HubSpot data with just a formula. I can't wait to get everyone to import data this way.
Coefficient.io
@victoriahc_wong thanks a lot, Victoria! Super powerful team enabler!
“Coefficient.io is awesome love how it brings live Salesforce, HubSpot, and DB data right into Sheets with zero fuss. what new integrations or AI-powered data insights are you working on next to help users do even more directly in their spreadsheets
Coefficient.io
@pulkitgarg we've got some pretty big stuff brewing. Think faster triggers whenever you need them and more instant insights from the web!
I’m seriously impressed! I can build data imports based on my column names and filters in my spreadsheet without touching the UI. It’s like turning my Google Sheet into a live dashboard that responds to whatever I throw at it.
Coefficient.io
@ashley_lenz throw everything you can at it, we're always looking to improve!