The continuous increase in consumption of videos on mobile along with the rising trend of vertical videos is making it even more difficult to publish video content across different devices and channels. This AI technology automatically crops videos to focus on the main content when playing in various aspect ratios across different devices and channels. Cloudinary has developed a deep-learning algorithm that analyzes video frames to identify the most important region of the video. From this analysis, a heat-map is produced and used to crop the video intelligently. The cropped video will track the most interesting area of the video throughout the duration, ensuring that your videos always focus on content, no matter the aspect ratio.