p/clay-6
AI Personalized Outbound at Scale
Chris Messina

Clay 2.0 — Data-driven AI prospecting, enrichment & personalization

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Clay is an all-in-one platform that helps B2B businesses run personalized outbound campaigns at scale. We combine the best of 50+ data providers—and the power of AI—to transform your sales process.
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Yash Tekriwal
👋🏽 Hey there Product Hunt fam! 🚀  and thanks to @chrismessina for hunting us! It’s been 1.5 years since we last launched on Product Hunt – and we’ve added a ton of new features. Some highlights: 🧱 We created native prospecting in Clay. Search our LinkedIn database of 31M+ companies and 770M+ people to build lead lists that fit your ICP—without paying for dozens of data subscriptions • When you build a Find Companies and Find People table, we automatically retrieve new prospects every time you add new companies! • Then, use data points which lets you waterfall data like emails, phone numbers, company revenue, and more across multiple providers instantly. --- 🔢 We built 50+ native integrations with the most popular data companies around. Hunter.io, Lusha, Datagma, and so many more. • Now, you can use recipes – our templated enrichment combinations – so you can run powerful combinations of research in seconds. • Plus, we developed AI & Google Search Presets so you can save your best LLM prompts + most powerful google searches for repeated use. --- 🤖 Best of all, we’ve added some crazy new AI features: • Make data inferences with AI. Ask, “Is this a SaaS Company” using a company website. Or, “Does this website contain the following keywords”. The limit is your imagination. • Clean data with plain english formulas. AI formulas create filtered lists, regular expressions, and programmatically manipulate any body of text. • Generate entire emails on an individually personalized level with AI. Scrape whole LinkedIn profiles and feed them to GPT to write a unique email for every contact on your list. Today, Clay is about more than just data enrichment. Clay helps you bring science into the art of sales: increasing the quantity and quality of your cold emails without scaling your headcount. Find companies and people, get validated emails and phone numbers, and write personalized email sequences using AI. Join 50k+ users like Ramp, Intercom, Verkada, Flatfile, and MainStreet, who trust Clay to send millions of high-quality cold emails. Clay has saved teams hundreds of hours of manual work while 2-3x-ing positive response rates. Backed by Sequoia, First Round, and Hubspot Ventures. Don't take our word for it. Read what our customers have to say: clay.com/love --- ⬆️ Sign up for a free trial + 1000 free credits: clay.com 💬 Join our slack community of 3000+ sales & clay experts: clay.com/slack 🤔 P.S - Curious if we can *really* automate that outbound process? Drop your questions & doubts in the comments and we’ll answer them all 👇🏽
Tom Bachant
@chrismessina @tek_on_deck consider us one of those 50k users! Clay has been amazing for our outbounding campaigns, and I use it anytime I need to add data about new leads and prospects
Yash Tekriwal
@bachonk ❤️❤️❤️ always helping each other grow!
Yash Tekriwal
@jackson_huge thank you!! We've been amazed at all the positive reception - and we've got a lot planned for 2023 😍
Yash Tekriwal
@chrismessina @derekbaynton i've automated that whole process we used to have in airtable 🤣 times a changing
Adam Keesling
@chrismessina @tek_on_deck looks great guys, have loved following the progress over the last couple years!
Anita Ilango
Go team! So excited that we got all these features in and can't wait to see even more people try them out 💫 To our community — please leave all thoughts and feedback here or reach out to us on clay.com/slack! We'll be around to answer any questions.
Varun Anand
Thank you to everyone for your kind words, support and feedback! We’re grateful and excited to keep building for you!
Mishti Sharma
I never realized how hard cold emailing WELL could be until I started trying it myself! Clay has saved me and countless others *HOURS* of time and effort on the path to finding and keeping customers.
James Critelli
@m1shti Clay has been massively influential for us in improving the quality and personalization of our outbound campaigns as well!
Jason Lam
Maker
📌
Awesome product. This product has saved me hours and hours by automating my marketing workflow. Well worth the money. Would highly recommend
Yash Tekriwal
@jason_lam6 thanks for all the hard work you've put into it!
Antoni Kozelski
@jason_lam6 i agree, especially about -This product has saved me hours and hours by automating my marketing workflow. my congratulations 🎉
Mark Hahnenberg
Excited to have helped out all this cool stuff, and double excited for even more cool stuff in the pipeline!
Yash Tekriwal
@mhahnenberg you are the prodigal son 💫
Juan Tejada
Excited for this launch! Go team!!
Philip Snyder
Love the branding, but I don't like the landing page headline "Not another data provider. All of the data providers." - When I read this I was slightly confused - first thought was "Do I have to be a customer of another product to use this" - and then I saw "Access included to 50+ providers" but if I wasn't coming from product hunt I would've already clicked off- I think you should emphasize this much more Just something to think about if you're sending cold traffic here I'd A/B this Heading -> Haven't thought of good replacement yet Subheading -> "Discover and engage your ideal customers effortlessly with data from over 50 providers and AI-powered sales prospecting" Just my two cents, great product
Yash Tekriwal
@philipsnyder This is SUPER helpful feedback, we've been discussing this a lot internally - thank you @philipsnyder 🙏🏽
Kareem Amin
@philipsnyder @tek_on_deck This makes a lot of sense, appreciate you highlighting this!
Philip Snyder
@tek_on_deck @kareemamin Yeah I just think you can deliver a much more impact headline here What are your plans to scale customer acquisition- I'm curious
Vaibhav Namburi
The best damn lead gen product in the market. We exclusively recommend Clay at Smartlead! Simple reason...nothing beats the product. Best feeling running a query and then seeing all the data populate in one button. This tool is THE product to own if you're in the sales space! Great to see you all here!
Anita Ilango
@veebuv Thanks for the support Vaibhav! Glad you're enjoying Clay ✨
Kareem Amin
@veebuv appreciate the kind words and thanks for the recommendation
SOURABH UPRETI
Seems very interesting. Do you have any case studies? Would love to go through it. Congratulations on the launch @tek_on_deck
Yash Tekriwal
@sourabh_upreti We've got a bunch of different types of customers with amazing stories! Sales at all sorts of company sizes across industries, recruiting, email marketing, you name it. What would you be most interested in seeing a case study about?
Everett Berry
clay.run is great. We've booked a ton of meetings from lists I generated with it. Slack community is super helpful as well for ideas/debugging.
Anita Ilango
@everett_berry Thanks Everett! And you can now find us at clay.com :)
Jonathan Price
💡 Bright idea
@tek_on_deck - congrats on building such an innovative and exciting product that represents a step-change for businesses looking to acquire and maintain good quality data. I have a recommendation for future development! Please consider building a partner program with a directory of vetted Clay specialists / consultants that can be hired for more technical projects. As a member of the HubSpot partner program I've witnessed first hand the power of building a partner ecosystem. Speaking personally, I'd love to learn how to use Clay properly but I'm strapped for time and resource. An alternative would be to hire a Clay specialist to build some of my initial projects which in turn would speed up my learning journey. A partner or specialist directory would be a great resource. thanks!
Yash Tekriwal
@jonnoprice this is something we've got cooking!! I'll send you a message in Slack to connect you with some beta experts 😏
Kareem Amin
@tek_on_deck @jonnoprice This is such a great idea. We've already set up a small version of this on Slack that Yash will invite you to but would love your thoughts on how to make this into a full fledged program
Brian Swichkow
We've been using Clay for 18+ months now, and it's completely changed the way we run our marketing agency. If you're a no/low-code marketer (or you want to become one), start using Clay.
Yash Tekriwal
@brianswichkow we love all the feedback and support you've given that's molded Clay into what it is today! Thank YOU!
Dimitar Petkov
Do you really do lead gen efficiently if you don't use Clay? I don't think so. 11/10 product. No doubt.
Yash Tekriwal
@dimitar_petkov we appreciate you 🥹
Neil Satra
💡 Bright idea
I've been using Clay for a few months now, and loving it! I was able to put off hiring an SDR for so long because I can do amazing prospecting and enrichment at scale, and now these new features make it easier without having to set up your own formulae for common workflows. Also, incredible support over Slack from Clay people and other users. Couple of feature requests: 1) A directory or marketplace where I can hire contractors skilled in Clay, so I can outsource some of this work easily. Or at least some certification indicating they've learned the basics. 2) A more capable web scraper that can follow pagination or navigate from the list view to the details view to import an entire directory. I'm ok with this running in my browser and needing me to walk away from it for a bit if that's the cost efficient way to do it.
Yash Tekriwal
@neilsatra1 LOVE these ideas - we're thinking about both right now - web scraping is coming soon 😉
Kareem Amin
@neilsatra1 Absolutely and for #2 we are going to be doing something really powerful and interesting using AI here
Ruud Visser
This product made my prospecting so much easier and actually kinda fun. I don't remember how many people I have already recommended this. Can't wait for the affiliate program to be set up haha! Awesome job building this @varun_anand !
Anita Ilango
@rgmvisser Thanks for the support! Keep the feedback coming ✨
Kareem Amin
@varun_anand @rgmvisser Glad that it made it fun!
Jordan
Clay powers my entire agency. You don’t need to buy any other data provider, Clay will take care of you. The data they have is insane… LinkedIn Posts, LinkedIn enrichment, and perform Google searches at scale. It’s
Yash Tekriwal
@inventitorfixit 🥺 you are the reason we build Clay! Thank you!
Gail Wilson
This is awesome! Recruitment is one of the *most* important things companies need to get right to be successful. Being able to scale your recruitment efforts without sacrificing quality (or massive budget, especially at smaller companies) to find the best fits for your team will pay dividends in the long run. Teams make or break companies.
Anita Ilango
@gail_wilson1 Thanks for the support Gail! Well said :)
Yash Tekriwal
@gail_wilson1 💥 gets it
Kareem Amin
@gail_wilson1 thanks Gail and keep an eye out for the new features we're coming out with to help you do this at scale
Nilay Jayswal
I have been using this product since 'Get Early Access' days and I absolutely love it. Congrats on the launch @tek_on_deck . I am excited to try out the new features!
Yash Tekriwal
@nilay1101 excited to see how you like it and what you think of it!
Sasha Orloff
This product is actually unbelievably powerful. It feels like you have an army of prospectors scouring the entire internet, only limited by your own imagination. It's literally insane.
Yash Tekriwal
@sasha_orloff boil your outreach army down from 50 to 1 - that's the biggest thing we've been doing for people!