I found this through the @smartup_io application for iPhone. I am learning Chinese and for sure one of the hardest part is to master the characters. This is one of the most creative and easiest way to learn them.
Also check the Smartup application to learn more about how the founder created the company. How she wen physical first and then digital.
cc: @frank_meehan@brenthoberman@ShaoLan_Hsueh