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Michael Seibel

Cardinal - Your AI product backlog

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Cardinal is an opinionated feature backlog. It pulls in your customer feedback, CRM data, and task management issues and uses AI to assess which customers want which features, how important is it for them, and tie them to your product strategy.

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Wiz
Maker
📌
It’s been over 6 months since we launched here on PH (and on YCombinator). We practice what we preach: we’ve listened to our customers and talked to hundreds of product & GTM leaders so we can build what they need and not just what they want. Thanks @mwseibel 🙏🏻 🎯 Who is it for? • Product leaders: those in charge of discussing, deciding and aligning product teams on what to build next (like us, product nerds) • GTM teams: those talking & listening to prospects and customers, those in charge of making them happy 🧠 What does it do? Cardinal enriches your features backlog with data and feedback from customers, sales, and product needs - it serves you with as much information it can get, when trying to find the next product or revenue opportunities. 🧊 Is it cool? Yes, very cool. We wanted to make a tool that works for you, and it does, really really hard. 🤖 AI? did you say AI? Yes, we’re excited about bringing AI to product management and how it can give product teams super powers! LLMs are built into the core, providing perfect memory and intelligence over all ideas, features, initiatives, tasks, customers and feedback! Super Excited ❤️ Wiz & Mor
Wiz
Maker
@fitehal thank you
Esus 🛡️
Landing page is pretty sweet! Kudo's to your designers. Since your last launch - I'd love to hear how you've pivoted based on user feedback? It seems ideal for PM's at larger companies w/a bunch of tools (rather than smaller companies w/2-3 tools.) Curious the size of company your typical user is at? Nice launch! 🚀
Wiz
Maker
Hey @esus - thank you! design credit should flow to @mitchbernstein he's an artist! As for use feedback, we've talked to hundreds, in various sizes and indistries. Usually tiny teams don't feel the pain as bigger ones. Once you have many Sales, CS and PMs, once you manage many prospects/customers and features, things become unmanageable and that's where we think we'll shine Would love to see what you think of it having tried it
Mitchell Bernstein
Maker
@esus just one designer—aka me, but it’s a team effort between the 3 of us! Thanks so much for the compliment :)
Michael Silber
This is a really nice implementation of AI features to assist in making product decisions. It seems like this would work well for a B2B company, but I wonder how effective it would be in the B2C space. For instance, I really like the ARR calculating feature, but I don't know how that would work in the context of a consumer product since there is no (significant) dollar amount tied to an individual user for many companies. Do you have the ability to create user cohorts in place of companies when determining ARR value?
Wiz
Maker
Hey @product_at_producthunt - great questions! We've seen a lot of need for B2B, and served it directly. You can still use it for B2C, but i don't think the current ARR magic specifically can be adjusted so quickly
Scott Perket
Wow, incredible update! It's so amazing to see the vision coming to life in new, better ways. Congrats Wiz, Mor and team. This is a "must try" for all product teams. Anyone who isn't isn't missing out.
Mor Sela
Maker
@scottperket Thank you for being part of the journey!
Guy Yasoor
Super cool product! Everything in it just feels well-thought-out. Love the AI recommendations - this is an actually useful AI feature and not just a trend.
Mor Sela
Maker
@guy_yasoor Thanks for all the feedback so far! We are striving to employ AI (& more) in ways that are actively reducing work and mental overload in real environments for product teams.
Ayhan Dzhemalov
This is an amazing tool that will make a great and immediate impact! Well done, guys and congratulations on the launch! I'd love to give it a go, test it for a month and come back with a 2nd feedback for you :)
Wiz
Maker
Thanks @ayhan_dzhemalov! appreciate it! Why wait? give it a try and let's talk tomorrow 😉
On Freund
Do you differentiate between a prospect and a customer?
Wiz
Maker
Hey @on, we pull it from your CRM, we also get the Deal stage, value and other elements we're using to paint a better picture on that prospect/customer.
Lucas Pilzen
This looks slick. Gotta try it out! :)
Wiz
Maker
@lucas_pilzen Let's go 🔥
Gabriel L. Manor
Congrats on the launch, @nadavwiz , your commitment to the journey is fantastic. I am looking forward to playing with the updated product. I'm sure this is a life changer for every product leader. Good luck!
Wiz
Maker
@gemanor amazing. Can’t wait to see what you think
Heleana Grace
Came for the logo and stayed for the cool product haha. I freaking love your logo!! Congrats on the launch
Wiz
Maker
@heleana thanks 😝
Pavithra Lakshmikanthan
One of the best landing page designs I really visited. Just curious about how you manage the cognitive load.
Wiz
Maker
@pavithra_lakshmikanthan Thank you, we're going with "calm" as a mantra
Erez Rusovsky
Looks great!! always wanted to have all the context around product features / initiatives w/o losing myself in salesforce / etc. will definitely try this out !!
Wiz
Maker
@erezroso Awesome! looking forward, book time if you need any
Manny Griffiths
Been using this product for the past few months and it has revolutionized the way we build our product! It helps us prioritize our sprints by what is going to make us the most money. The team is also amazing. They truly respond to client feedback. Big things to come for this product and team.
Wiz
Maker
LOVE IT! Thanks @manny_griffiths - love working with you guys ❤️
Igor Shiyan
Nice, I like it!
Wiz
Maker
@igor_shiyan thanks. Give it a try 🤓
Launching soon!
Congratulations on the launch! It's great to see you've taken an empathetic approach by really listening to your customer's needs. Cardinal certainly seems to offer valuable insights for product leaders and GTM teams. I'm intrigued by the AI integration as well. How exactly do the LLMs work to provide this perfect memory and intelligence over the entire process? All the best with this venture!
Wiz
Maker
Hey @e__m_c_2 we give an LLM all the context you’ve seen in the video, specs and ideas, tasks, initiative and strategy.
Philipp Shay
Great job, guys! Best of luck. I'm curious about your target customers. It seems like you're aiming for SMEs or large enterprises. What market are you focusing on?
Wiz
Maker
Hey @kinzarra, we’re definitely seeing a lot of interest in B2B SAAS but other than that should be relevant for most
Hanse T.BAK
Congrats Wiz & team on the launch!
Wiz
Maker
@hanse thank you
Ron Kimhi
Game changer
Wiz
Maker
@ron_kimhi1 Coming from a Monday executive that means a lot 🫡
Alex Kachalov
Hey there! 🙌 I must say, Cardinal sounds like a game-changer for product managers! Using AI to assess customer feedback and tie it to product strategy is brilliant. I'm also intrigued by how Cardinal pulls in CRM data and task management issues. I'm curious if Cardinal allows customization of AI algorithms or uses a specific pre-trained model. Additionally, does it provide any insights or suggestions on prioritizing features based on customer importance? Looking forward to hearing more about Cardinal and how it can revolutionize how we manage product backlogs! 💪
Wiz
Maker
Hey @alex_kachalov - thank you for the kind words, we think it can be a game-changer as well. We didn't invest much time yet on custom logic/prompting/modals on the AI front, we have been getting tons of requests for custom properties and formulas for the AI to use as well Would love for you to give it a try, give us some feedback over real data. what prompts / AI changes would you have wanted...
Ehud b
Good luck!
Wiz
Maker
@ehudbasis thank you sir