BYPEERS — Tell AI your ideal client,get sales-ready leads on autopilot

Hello hunters, My name is Brian Graham. I am a co-founder at BYPEERS.ai I am a marketing engineer turned entrepreneur. My work intersects software engineering with marketing and sales. I have been developing software products in the marketing and sales space for over 12 years now. I enjoy writing and I am just starting to get comfortable sharing my own stories. So, If you may indulge me, let me tell you one about my first product launch. --------------- A perfect product. It was early Saturday morning, 4:12 on the clock to be precise. I was up as usual, sitting at a small IKEA desk tucked into a corner of my tiny East Harlem apartment overlooking the FDR. Today I was going to launch my first project. But first, I was going to do some final touches on the landing page and perhaps a final sweep for bugs. After that, I’d trigger the launch sequence. The plan was perfect. Except that day was the previous Saturday…the day today was actually Monday and the launch did not happen. I remember that day clearly because it was going to be a monumental day for me. That Monday, I told myself “oh well, that tinkering was needed. The product is certainly better now and I will launch it next week.” Except, the same sequence of events also happened the following week, and the one after that. As a matter of fact, that became the story each week for about a year. Why? Dreams die at launch. “Dreams die at launch. Before launch, you can tell yourself a fantasy that users will love it, and your product will go viral just because you opened the doors." Some smart person said that. As cliche as it sounds, it is nonetheless true that entrepreneurship had been my dream since I was a little boy. And this was my first real attempt at it. So failure or success carried huge implications. I was terrified to the bone. What if no one buys it? What if it is just not good enough? What if I am not good enough? I just could not bear to find out. So I used every excuse in the book to delay launch. Each day I would tell myself that if I just add this new feature or make the old one better, then it’d be ready. In my mind, the more I could ‘perfect’ the product, the more I would decrease the chance of it failing. Only if somebody had told me that perfection is a bottomless pit. What I also did not realize at that time was that not launching is in itself a form of failure; perhaps a worse one for that matter. I have learned a lot since then. Fast forward to 2020, my partner and I were running an agency in New York City. The Coronavirus pandemic had just hit our shores. Business was changing. Our outsourced sales prospecting stack was a hit or miss. We needed to maximize our sales opportunities and become more efficient with our resources 🤔 - Finding cold leads by categorical relevancy brings good result. We needed great. And finding those leads who have demonstrated intent or are actively looking for our services would shorten our sales cycle. - Searching and verifying leads contacts from multiple B2B databases was time-consuming. We were spending a lot of money paying VAs. We needed to integrate and automate this process to save 100s of hours each month. - Hyper-personalization requires tracking prospects stories across multiple channels. Somewhat automating the process would save a ton of time as well. - Aggregating the entire sales cycle - prospecting, contacts, outreach, including social into a single platform would unify prospect data at different stages for better optimization and manipulation. So we embarked on developing a solution. It started off as just plugging in the holes in the external solutions we were using. By the end of 2021, we had fully replaced the entire external stack. In January 2022, we implemented the solution internally. By the end of Q1, we more than doubled our sales compared to the previous quarter. We decided to offer the solution externally. And here we are today. What’s luck got to do with it? “Is what we earn just desserts of hard work and deferred gratification? Or is it, in large part, the result of existential luck - where, when, and to whom we are born” - Lily Batchelder, NYU School of Law. So, yes, some dreams die at launch but it is at launch that all dreams become reality! This is our shot at making ours a reality. So please, show some love. Thank you 🙏