Yuli Ziv was so passionate about her startup idea that she initially used her 401K to bootstrap it.Yuli is the Founder & CEO of Style Coalition, a first-to-market platform helping brands connect with top online lifestyle influencers. Yuli and Kelly talk about Style Coalition, being a bootstrapping solo founder, how being an immigrant inspired her to become an entrepreneur, and how you know you have product market fit when you are first to market!