Celine Lightfoot

Beni - Browser extension finds the best resale deals online

The Beni browser extension is a FREE and easy-to-use tool that makes secondhand shopping seamless. With the click of a button, the extension intercepts online shopping searches and directs users to the same or similar products on leading resale marketplaces.

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Celine Lightfoot
Hi Product Hunt 👋 While today most of us understand the financial and environmental benefits of resale, it still takes too much time and energy to find the pre-loved items we want. Beni solves this problem for the first time, making the secondhand shopping experience frictionless. Over the past year, we’ve been hard at work building the beta and have over 2k current users testing out the product – and now we’re ready to spread the word to the Product Hunt community! What is Beni? We’re a browser plug-in that scours the internet and finds you the best secondhand swaps while you’re shopping online. We partner with 25+ leading resale marketplaces (eBay, The RealReal, Vestiaire Collective, Grailed, Kidizen, etc.) and show you their best listings in one place – sometimes this will be an exact match to what you were looking at and sometimes it will be a similar item that might also meet your needs. Today, we’re coming out of beta and launching Beni 2.0 in the US! We’ve been making major updates to our product functionality, including: 🏆50M+ pre-loved items in our database: We work directly with the leading resale platforms to get direct access to their constantly evolving product feeds. This means we’ve created the largest aggregated database of online resale listings – making it easier for us to show you the most relevant secondhand options available. Our partners include The RealReal, Vestiaire Collective, Grailed, GOAT, eBay, Kidizen, Helpsy, Rent The Runway, The Luxury Closet, and many more! 👉 Features to help you find the best fit: - Filter by size, color, brand, and resale platform - Create your own size profile - Save your favorite items - Sort by price and relevancy - Save your search & get alerted when new items pop up (coming soon) 💻📱Beni is available on: - Chrome Desktop (via Chrome Web Store) - Safari Desktop (via App Store) - Safari Mobile Extension (via App Store) - Brave (if you're into that kind of thing) 🌎 About us: We're a fully remote team spread across the US. We're passionate about the circular economy and focused on building tools that help transform the norms of consumption so that buying ‘new’ is not longer the default. 🤝 Beni is for everyone and we are building this together with you. What we need from you?? FEEDBACK! We’re all about progress over perfection so try it out and let us know what you think — the good will keep us energized and the bad will help us move forward faster. Both are very much appreciated! And on that note, if you like your experience, comment below!
Alyssa Boutelle
@celiineee this is fab for an endless browser like me!
Celine Lightfoot
@yankovichv Haha yes, we love our extensions!! We are fans of Manganum as well! Keep up the great work.🤝
Steve Sanner
We LOVE Beni......For Christmas, I will be giving www.joinbeni.com links to all my friends and co-workers!!! Beni is a gift that just keeps on giving!!! So many deals, so easy to use.
Kate Sanner
@steve_sanner Thanks for the support, Dad!! Can't wait to see how you wrap this one 🎁
Alex Ugolini
Is Beni actively adding new stores to their partner list?
Kate Sanner
@alex_ugolini yes! We support nearly 1000 brand sites and it only takes a few minutes to add a new one so we're really just limited by knowing what brands people want. If you have one we should add, let us know!
Benjamin Gregory
Super cool product -- is it only available on desktop?
Sarah Pinner
@benbeingbin Thank you! Beni is also available on iOs Safari! You can download the extension from the app store. From there you simply add it as an extension on your mobile Safari and it works the same as on desktop.
Shushant Lakhyani
I love what you're building. It's gonna help me save a lot for sure!
Kate Sanner
@shushant_lakhyani so happy to hear that! Our goal is to make resale more accessible so that everyone can enjoy it!
Grisel Hernandez
You can only filter beni results by US sizing (I think, correct me if I'm wrong!) - if I want to buy something from a brand with European sizing (shoes, for example), will the filters be able to convert my US size to my European size?
Sarah Pinner
@grishdz Thank you for your question! Yes you are correct, currently the filters are all normalized into US sizes. That said, if you filter for your preferred US size, Beni will still surface any secondhand alternative that is listed with other sizing. For example, if you set a filter for shoe size US 8, we will surface any relevant secondhand alternatives that either have a US Size 8 or equivalent, such as an EU 39. A key tip is to set you preferred sizes in your profile (far right option on the bottom menu in the extension). This way the options are always in your sizes! Hope this helps - lmk if it's not clear!
Grisel Hernandez
@sarah_beni Amazing! Happy to hear it shows equivalents :) hoping to find the used Margiela boots of my dreams with Beni!
Leila Thomas
Have you bought something secondhand before?
Rick Desai
I feel like I'm winning on Beni. I started using it for the price and I've stayed because the two jackets I've bought have been either new with tags or gently used. The secondhand sweetens the pot of course. Question for me is will Beni be able to proactively search for me — let me know when something I've looked for comes online in one of their partner sites?
Sarah Pinner
@rick_desai we love a win win! Great question - yes! Soon we will launch Search Alerts through which you can have Beni continue to search for secondhand options for a product you like, and you'll get options directly to your inbox! Let us know what you think of the new feature. Overall, our goal is to build features to be more proactive and tailored to you - all towards the goal of making finding the perfect secondhand item seamless.
Peter Ward
Secondhandaholic here - can't wait to try it out!
Celine Lightfoot
@peter_ward8 Thank you for the support! We would love your feedback!
Kate Sanner
Hi Product Hunt! 👋 I couldn't be more excited to share what we've been building and more importantly to get your thoughts/feedback/ideas on how we can make it even better! Thanks for checking out!
Rachel Schindler
Beni changes the way we shop — saving money and good for the environment. What could be better!!
Kate Sanner
@rachel_schindler if we could get everyone buying secondhand, we'd make a huge impact! Glad you're joining us on that journey 🚀
Anna Sippel
Such an awesome extension that truly kills two birds — making it easier for us custy’s to shop and also saving our planet. As somebody who works in retail, I’ve seen firsthand the waste that goes with new product production and fast fashion, so this endeavor is more important than ever. Excited to see where this goes, go Beni!
Kate Sanner
@anna_sippel we're excited too! Thanks for following along and for helping us be part of the solution!
andrewvfletcher
I’m so impressed by how much you’ve shipped since the beta – can’t wait till you expand more into gear and hard goods!
Celine Lightfoot
@andrewvfletcher Hope we get to expand into new verticals like gear soon! ⛷️ Thanks for the support!
Jake Disraeli
This is one of those "no duh" extensions everyone should have.
Sarah Pinner
@jakediz haha love it! Thank you! So stoked to be building the future of resale alongside you 💪🏼
Celine Lightfoot
@jakediz Thanks for your support! Will we get to see Treet on PH soon?!
Rachel Sachs
Woohoo! I love Beni! It's always suggesting amazing re-commerce alternatives during my many hours of online window shopping
Jonny Vaux
Daym, looks like an awesome product. Are the re-sale partners vetted by the Beni team? I just want to make sure my new purchase will be legit. Thanks!!
Sarah Pinner
@jonny_vaux thank you! Great question! On a high-level, yes we do vet the resale partners. We have direct relationships with all of our resale marketplace partners (i.e. we aren't just scraping from the internet) and we verify that they are reputable marketplaces. With these direct relationships, we also have the ability to surface only items of a certain quality level and/or from sellers with certain ratings. This said, Beni ourselves do not evaluate the individual resale items and/or sellers on the marketplaces (in the case of peer-to-peer sites). We trust the resale marketplaces to manage this. Each marketplace may have different approaches to how they vet, authenticate, and guarantee the products and sellers on their site. We put together a guide of the top resale marketplaces here: https://www.joinbeni.com/post/th... Q for you: Would if be helpful for us to have marketplace level details in the extension itself. For example, if we direct you to a product on Grailed, would it be helpful for Beni to show information on Grailed's policies in the extension?
Dexter Dethmers
This is so cool! Congratulations on the launch! How many stores does beni currently support?
Sarah Pinner
@dexondexx1 thank you!! We currently support ~1k sites! You can see all supported sites here: https://www.joinbeni.com/support... We're big fans of Loot as well - love seeing the extension space grow!
Celine Lightfoot
@dexondexx1 Thanks for your support! Congrats on your launch earlier this week as well! 🙂
Grisel Hernandez
Any plans to go from extension to search functionality on the beni site? Sometimes, when I shop I'll only have a clothing item or material in mind. Would be cool to just search "silk shirts" in my saved size across beni partners and see what comes up :)
Sarah Pinner
@grishdz great idea! We're definitely considering it and are hoping to build it out soon - we'd love to offer more ways for shoppers to access the amazing options from our resale partners!
Michael Garrett
Hi team - awesome product! Are you guys able to track sustainability metrics around the use of Beni? Would be really cool to see some programs where large corporations partner with Beni and tie their CSR goals to the Benji platform
Celine Lightfoot
@michael_garrett2 That's a cool idea! We are actually working on a feature update that will demonstrate the sustainability value of shopping secondhand with Beni and have plans to expand this functionality in the future. Haven't thought about partnering with large corporations for their CSR goals but would love to chat with you more about it!
Ale Trevino
Love Beni! Saw your campaign about corporate swag - any chance there’s a feature coming to help find bulk buying of tips to then add logos to?
Celine Lightfoot
@ale_trevino I love that idea! We haven't yet thought about ways to support other corporations with their corporate gift giving but would love to chat with you more about it! For the Beni team, we buy blank clothing items via Beni like shirts, crewnecks, etc. and have been screen printing them all together during our off-sites with a local screen printer - that's been super fun and would highly recommend as a great bonding experience for smaller companies.
Kate Sanner
@ale_trevino you can also check out our friends and partners at Goodfair -- they sell in bulk and it's actually where we sourced a lot of the items we ended up screenprinting!