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Calixa Automation Platform — Orchestrate your product-led GTM motion at scale
Intelligently orchestrate your entire product-led GTM—Sales, Marketing & RevOps—with the Calixa Automation Platform.
Try it out for free: https://calixa.io
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We've been using Calixa for a while, it's pretty great when you are trying to build an efficient GTM.
In a PLG scenario where you are also trying to do sales assistance, Calixa shines.
Congrats Calixa team for the launch! :)
Hi Product Hunt 👋
A few months ago, we launched our AI-Powered Prospecting solution to help you quickly and intelligently identify PQLs. Now, we’re excited to share a new way to orchestrate your end-to-end Product-Led Sales workflows.
What is Calixa? We give your Sales team the product insights and workflows they need to prioritize, close, and grow accounts. Product-led companies like Netlify, Scratchpad, Jasper, Voiceflow, and Opencomp use Calixa to convert PQLs and turn their self-serve funnel into a predictable revenue engine.
We’re excited to share our latest release: Calixa Automation Platform.
With all your data in one place, you now have endless automation capabilities. Calixa allows Sales, Marketing, and RevOps teams to operationalize product-led best practices at scale – to name a few common automations:
📧 Automated Outreach: Never miss a beat when reaching out to PQLs. Use product usage and customer fit data to instantly sequence your PQLs with messaging that's personalized at scale.
⚡ Alerting: Get timely Slack, email, or playbook notifications on PQLs. Save time manually checking account statuses and determine what action to take. Alerts help your team be proactive with customer touchpoints.
📊 Workflow Orchestration: Have fine-tuned control and confidence over CRM automations like syncing top signups, creating contacts and opportunities, and assigning ownership and follow-up tasks.
🌱 Self-Serve Nurture: Find high potential users in Calixa that are not yet sales-ready and run nurture campaigns in your marketing automation based on product insight..
Like our customers, we’re product-led and have a free starter tier. You can get started within minutes. Try it out for yourself: https://calixa.io/.
We’ll be around all day to answer any questions. Look forward to hearing your feedback!
@thomasschiavone congrats on the launch - we are wrestling with this concept ourselves at the moment and I love the idea of a PQL. We will definitely check you guys out!
This is an amazing product that will help you orchestrate your entire product-led GTM. It is very user-friendly and has a lot of features that will help you succeed in your product launch.
We've loved working with the Calixa team & product! Any PLG/PLS company (and especially API businesses like ours) can tell you the challenge of surfacing product-usage data to the sales team as part of their funnel – Calixa is the only tool we've found that made it easy for us to connect into our warehouse & event sources and then give clear visibility directly to our sales team.
Congrats on the launch!
@troygoode Thanks for being a great partner. We love working with your team and love using your product!
Love Calixa! We use it everyday for easy access product analytics and are just about to start hooking up outbound automations from it :)
@daniel_dsouza1 Thanks Daniel. You and your team have been great partners. Thanks again for being one of the early adopters of Calixa.
What a great product! Can't wait for us to be big enough to have the problems this tool solves! 😄
@n_russell Hi Nick, please reduce what is currently 4 comments on several product hunt posts to just 1 comment on the posts you care to contribute to. You can definitely do that. 🙏🚀🚀🚀
@berkaydin Hi Berk, just seen this, are you not allowed to make multiple comments on a post?
We've been using Calixa at Macro.com for the past year. It's an incredible part of our PLG and sales motions that is invaluable. We tend to us Calixa alongside our analytics tool, treating Calixa as our sales-enablement tool and the analytics tool for product understanding. I highly recommend adding Calixa to your stack - it was super easy with the Segment integration we already had set up.
We're using the Slack integration to send us dings when people sign in or pay via Stripe - this would have required code with Auth0/Stripe but instead its done flexible via Calixa's no-code system. We plan on adding other alerts in future for PQLs.
Really love this! Congrats on the launch @thomasschiavone
@jacob_beckerman Thanks Jacob. What Macro is building is SICK! Appreciate all your support and feedback as we've been building.
GTM is one of the most complex things to navigate as a founder, it's nice to see some innovation in this space.
Great work on the launch of Calixa! This product is going to change the game for product-led GTM.
Will it adapt a new strategy in any way based on the size or complexity of your customer base?
@ramesh_kumar20 Great question! Our automation platform is flexible and even lets you create Playbooks to fit your GTM strategy. Thanks so much for your support.
What are some of the benefits of using the Calixa Automation Platform?
@ramandeep_ramarayane Great question! We increase your GTM team’s revenue efficiency by automating common actions. Here's the full blog post: https://www.calixa.io/blog/calix... Thanks for your support :)
Congratulations on your launch. This looks great. Will definitely be checking it out.
Big fan of this as we continue to build out our PLG motion, helps us figure out where to spend the right amount of time.
Rupt