Affinity
p/affinity
The most powerful relationship intelligence platform.
Anne Gherini
Affinity — Relationship Intelligence, Reimagined
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Affinity is a relationship intelligence platform helping professionals leverage their networks to achieve their business priorities. Using patent-pending technology, Affinity helps teams manage and grow their networks by unlocking introductions to decision makers and auto-populating pipelines to increase deal flow.

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Ryan Hoover
The Alliances feature where you can share and get visibility into someone else's network is most unique and interesting. The obvious use case is within a team or company but this can also be handy for investor <> founder relationships. How are you seeing people use it now, @shubham_goel1?
David Carpe
@rrhoover that’s what i’m most interested in - just requested a demo
Shubham Goel
@rrhoover @passingnotes Great question! As you rightly pointed out, there are two main ways our customers are benefitting from Alliances today: Internal alliances - Allowing them to get instant visibility into any of their colleague's networks. A simple example would be: "Who at my company knows someone at company X? I'm trying to strike a deal with X and need to figure out the best path to get into the door." External alliances - Allowing them to get visibility into trusted partners' networks. As you mentioned, the founder <> investor relationship is really key. We are super bullish on this - we imagine a world where every time an investor gives an entrepreneur a term sheet / invests, it should almost be contractual for them to ally with the entrepreneur. After all, one of the biggest value adds investors provide their companies is access to their network for fundraising, business development, and sales - and Affinity is a really tangible way to do that. Many of our customers that are startups (you can read in reviews above as well) ally with their investors and vice-versa as soon as they join Affinity. Apart from founder <> investor relationships, we've seen so many other alliance relationships on Affinity: advisor <> founder, non-profit fundraiser <> board of non-profit, VC <> limited partner, salesperson <> ex-colleague who sold to the same territory.. We really do think that for anyone who leverages their network, there is a group of 15-30 people outside your team who consistently help you do your job better - external alliances are designed to make that as tangible as possible. Hope this helps! Let me know if you have follow up questions :)
Harry Stebbings
A product that has truly changed the way I work and made me so much more efficient across the team! Amazing and recommend to all!
Shubham Goel
@harrystebbings I'm really glad you have enjoyed using Affinity :) Please don't hesitate to reach out with any feedback you have for our team!! :D
Anne Gherini
@harrystebbings You are the best, sir. This means so much coming from our team's favorite podcaster ;) 20minVC was like the Bible for the Affinity team when we first sold into Venture.
Ghost Kitty
Comment Deleted
Anne Gherini
Thanks Antoine! We are working on flushing out pipeline management. Shoot us an email with what you would like to see.
Mike Smith
I have been interested in this "relationship intelligence" space for a while. I think Linkedin is TREMENDOUSLY lacking in this area which makes for an opportunity. I'm curious how you compare to Relationship Science and Reachable? I always thought the "best path" feature is a billion dollar opportunity if done right
Anne Gherini
@mrmikesmith Hi, Mike. RelSci is a repository of information on influential people. Affinity is analyzing your team's communication streams and automatically turning that into valuable data right in your workflow. So every person and company your team has talked to will be analyzed. We are then able to see who everyone knows and how well, informing you on your best path to an introduction. You can upload a list of prospects or just query one name in Affinity and instantly see our relationship intelligence at work. Affinity also allows you to drill deeper to have a clear understand of the nature of every communication or meeting (this can be customized with our privacy settings). You can also use our product, Alliances, which allows you to connect outside your company to maybe an investor or advisor, and see who they know and how well. Affinity puts you in the driver seat by making relationship data actionable. This is why even LinkedIn is a customer. Happy to chat more if you have any questions :)
Jackson Dahl
Affinity is an incredibly powerful tool that acts as a "brain" or command center for your team's network. Blows most relationship management and CRM tools I've used out of the water. The team is responsive and iterates quickly, and the product is fantastic. If relationships are fundamental to your team's business, I'd highly recommend it.
Shubham Goel
@jacksondahl Thank you so much for the kind words!!
Jae Beom Bae
This seems to be purely B2B... safe to assume there aren't any options for individuals or 1-3 startup teams?
Lawrence Lin Murata

We used Affinity at NewtonDrive.ai when we were fundraising. We were using a simple spreadsheet previously and imported it into Affinity. It really help us leverage our investors' networks and manage our ongoing conversations with investors.

Pros:

- spreadsheets on steroids: familiar UX but much more powerful

- smooth transition by importing spreadsheets

- leverage external networks

Cons:

- none so far

Anne Gherini
Thanks Lawerence! We love all the support 🙌🏻
Shubham Goel
Hi ProductHunt! We’re very excited to be here! We started Affinity almost three years ago with the thesis that relationships are one of the most valuable asset any business possesses. We set out to solve 3 primary challenges that we heard repeatedly from leaders in the industry. 1) Automatically manage business relationships Managing relationships requires a ton of manual data entry which makes us vulnerable to making costly mistakes. From forgetting to log meetings to neglecting adding contact info in your CRM, manual entry impedes team alignment and wastes time you could spend actually doing your job. Affinity resolves these issues by automatically populating your pipelines with the crucial data points you need. We even enrich contact info with 3rd party data to put everything you need, right in your workflow. 2) Prioritizing business relationships Identifying which relationships in your team's network are the most important is a big challenge. Affinity leverages AI and natural language processing to synthesize all your team's communication data to understand who knows whom, which emails have you forgotten to follow up with, and which relationships are at risk that you might want to engage with again. 3) Effectively leveraging your team's network Growing your network is more than just increasing your followers. The world's best business leaders effectively leverage the right relationships at the right time. Affinity surfaces your team’s relationship graph and makes it actionable. We even allow you to connect outside your team with AlliancesTM to leverage your investor, advisor or even mentor relationships and instantly see who they can warmly introduce you to. After years of hard work, we’ve assembled an incredible team to tackle the most complex infrastructure challenges and deliver an intuitive, powerful product for any business that sees its networks as an important, underutilized currency. Our goal is to bring the next generation of relationship intelligence to all businesses, so everyone can leverage their most valuable asset, their network. If you are interested in Affinity, we are offering all Product Hunt users a 14 day free trial. Please request a demo on the website, and we will be in touch very shortly! We are happy to answer any questions you have through the comments section below! Would love to hear your feedback, and excited to show you what we’ve built :)
Shreyaa Ratra
@shubham_goel1 Great product Shubham :) Something which we were planning to make few months back but destiny had something else stored for us. Nevertheless, couple of thoughts if you are planning to do B2B : a) Track companies who are hiring for business development manager , alliances manager, partnership and alliance manager because these are the companies who would love to have a tool which can help them partner with other companies leveraging their network. b) Track companies who are hiring for corporate sales/B2B sales because they again would be happy to use a tool which can help them fill their pipeline. c) Track companies who have recently raised funds because this is the time when they would be focussing excessively on partnerships, sales and BD Would be happy to hear your thoughts on same :)
Dylan Boyd

After trying about every tool out there for CRM management for our relationships and portfolio management, this checked all the boxes. It's ability to capture meetings, calls, emails, documents and notes between teams is amazing. We have actively been using it from the early days and continue to use it today for our entire globally distributed team. Smart list creation and the fact that everything is LIVE capturing what you do allows our team to stay in touch and in tune with everything going on. The privacy settings are also a great offering allowing you to not include full details or even subject lines where certain teams do not need to see it. Excited to watch this product continue to expand.

Pros:

I looked for a platform to manage the sourcing, conversations and ongoing portfolio and relationships management. This is it.

Cons:

Mobile app does not have the full experience... yet.

Anne Gherini
Thanks, Dylan! We appreciate all your support. We are working on the mobile app, so expect to see big improvements soon. If you have any features you would like to see on mobile, let us know.
Anand Sampat

I've been using this for over a year for everything in our startup, from lists of customers and prospective customers to lists of investors, advisors, and the like and I have enjoyed the simplicity. Compared to other CRMs this tool is much broader likely because it leverages a spreadsheet-like interface which makes it much more familiar, yet somehow it feels a lot easier to use. Other CRMs are only optimized for sales, but don't go broader to accommodate other use cases and that made them very unintuitive.

But aside from the basic features, hands down the best features are the network ones like the ability to map your network and see the strength of your connection and leverage it with the Alliances feature. By adding allies who can help you get intros to people in a secure and safe way (without exposing people's entire rolodexes) you can leverage their network and expand yours. I would highly recommend this to anyone running a startup who has to manage a number of different people and organizations in one place, it's been a lifesaver for us.

Pros:

- great UI, w/ a familiar spreadsheet-like interface

- simple concepts - person & organization

- leverage network w/ alliances

- A+ support

Cons:

- hard to visualize a pipeline

Shubham Goel
Thank you for the kind words Anand! I'm so glad you've enjoyed using Affinity so far. Would love to hear more on what you'd like to see in terms of visualizing a pipeline! We have a lot of new stuff coming up this next quarter and hopefully that addresses some of the concerns you have with the platform :)
Kestas Vaitelis
Can this be utilized well for retail business with focus on local marketing and sales. We have B2C and also B2B customers. Thank you,
Shubham Goel
@kestasvv Yes it can be! Please sign up for a demo on https://affinity.co/ and we will be in touch with you shortly!
Kestas Vaitelis
@shubham_goel1 Are you guys in BETA what am I looking cost wise? I run 20 store retail franchise. How much per location do you think?
Anne Gherini
@shubham_goel1 @kestasvv We are not in beta anymore. The cost would depend on how many "seats" you would need. Meaning how many people on your team you would want on Affinity. Happy to chat about your current situation and see how we can help. sales@affinity.co
Dmitry Zhdankin
I tried every major CRM out there and hated all of them. The biggest issue for me is that CRMs like HubSpot and Salesforce don't sync well with email--you either need to send emails from CRM interface or else remember to BCC the CRM in the email client. This creates a lot of errors in logging and adds a layer of headache for when you need to separate communication across professional streams (ie sourcing clients, raising money, personal stuff, etc). Affinity lives on top of your email client and intelligently categorizes and logs communication for you. It is a game changer because it requires very little maintenance on my part. As a result, I don't need to spend 40 minutes at the end of each day to go through my email client and make sure that everything is logged as I need. It is an insanely elegant solution. After using Affinity for about 8 months, I can confidently say that other CRMs out there look like dinosaurs to me now.
Anne Gherini
@dmitry_zhdankin Thanks Dmitry! We love what you are doing at Finfox and so glad you are a client. Appreciate the support.
Kate Talbot

Looking forward to where Affinity goes!

Pros:

I like the reminders of emails to send to people.

Cons:

Wish more people used it, because it's limiting if you only have a handful that do.

Anne Gherini
Thanks Kate! Based on our current sales trends I guarantee more people will be on and looking to connect in this next year ;) Also, you can Ally with someone even if they don't have an Affinity account. Both Allies will be able to see who each other knows and how well (no contact info given). Your Ally can connect with you for free.
Cassie Wallender
I've been using Affinity for 2 months now and I love it. Great way for me and my team to keep track of our external communications and stay on top of follow-ups. h/t @koz
Shubham Goel
@koz @cassiewallender thank you for sharing your feedback!! Please let us know if there are any features you'd like us to work on more and we'll add them to our roadmap!
Marianne Bulger

After using Affinity for 6 months, I am thrilled with how the product has impacted our workflow in the office.

Pros:

Superior UI as a CRM for internal network management

Cons:

Search functionality still needs work. Some functions are not very intuitive. Gmail integration doesn't always work.

Anne Gherini
Thanks Marianne for your support. Our team is working on perfecting search. We are always open to feedback.
Mar Hershenson
We have been using this product for 2 years now. WOW - amazing!! Full disclosure we are investors but truly, the best CRM for investing firms.
Shubham Goel
@mar_hershenson Thank you for sharing your feedback Mar!
Anne Gherini
@mar_hershenson Thanks Mar 😀 Pear and Affinity make a great team.
Kyle Lui
We've been using Affinity for over a year, and it is an amazing CRM platform for deal makers. Where it is exceptional is being able to leverage the full network of an organization. Not only does it save me time, but it gives me much better access to what my team is working on. While Affinity started off working with VCs and other investment firms, it has branched out into other areas such as Sales. Anyone in a customer, prospecting or external facing role can make good use of Affinity.
Shubham Goel
@kylelui thank you so much for the kind words :) glad you're enjoying your experience on affinity!
Brandon Bayer
Do you support any email or calendar system?
Shubham Goel
@beedesignllc We support Gmail as well as most versions of Microsoft Exchange (2007 upto Office 365). What email/calendar system are you using?
Shubham Goel
@beedesignllc Oh no :( Do they have IMAP support? We might be able to get you onboard if they do. Drop me a line at shubham at affinity.co and we can go from there!
Smoot Carter

I've been using Affinity for 4 months as a customer and love it. It has helped me categorize and visualize relationships and relationship strength across all aspects of activity and life.

Pros:

Intuitive ways to visualize relationships, strength of relationships, and track emails that haven't been responded to. Affordable.

Cons:

None really other than the product could be expanded further; I'd like to better understand how to use Affinity Alliances.

Anne Gherini
Thanks Smoot for all your support! We would love to show you how some of our VC clients use Alliances to connect with their portfolio companies.
Rishi Mukhopadhyay

I have not personally used Affinity, but got a demo from one of the founders. I think it is a game changing product for sales and relationship management. I would recommend it to any VC, or companies with medium to large sales teams. As a prior venture analyst, it would have definitely helped make my job easier.

Pros:

- Love the UI

- Allows you to leverage internal network easily

- Game changer for sales & relationship management

Cons:

none

Shubham Goel
Thank you so much for sharing your feedback Rishi! Glad you enjoyed the demo, please feel free to reach out to us if you're ever interested in using the product!
Anne Gherini
Thanks Rishi!