What strategies have worked best for you to build an early community around your product?

Question

For me, 
1. Identify your existing resources
There's always a reason why you created your product-whether it's based on interest or experience. Focus on your strengths, which are your resources, and build around your interest or expertise.

2. Leverage social media
There are many ways to utilize social media, such as sharing your entrepreneurial journey or engaging with the Community based on your product. However, the most effective approach might be using your product to generate compelling content.

3. Value early users
In the early stages, the first few users are especially critical. Their feedback and involvement can significantly influence the direction of your product. Offering them additional benefits or exclusive privileges is essential.

Indeed, building an early community is incredibly challenging. Looking forward to hearing about your experiences!

Zhiqi Shi · Accepted Answer

@tina_sisman Yes, exactly, it's a form of content marketing. But the best approach is always to create unique using your own product, similar to Wordware.

Nha Hyerin · Answer

To build an early community around a product, I’ve found these strategies effective:

1. **Engage with Early Users**: Provide personalized support and gather feedback.
2. **Create Value**: Share insights, tips, or resources related to the product.
3. **Build Partnerships**: Collaborate with influencers or communities in related spaces.
4. **Offer Incentives**: Reward early adopters with exclusive features or discounts.
5. **Encourage Interaction**: Foster discussions, Q&A, and user contributions.

Zackary Mendez · Answer

Creating valuable content like how-to guides and sharing them on LinkedIn brought me a lot of initial attention.

Karen Cravens · Answer

Small events and Q&A sessions were key to building strong relationships with my early users.

Valentine Sisman · Answer

@zhiqi_shi I was actually curious if you can develop a bit more these 2 points: ,,using your product to generate compelling content" - u mean UGC type of content or paid collabs? ,,value early users" - did you use your own network as first users or u had them native? I feel that the feedback from our friends sometimes might be not the most relevant one....

Yusuf Umar · Answer

Valuing early users is essential. I made sure to engage with them personally and offer them exclusive perks to keep them invested.

Elsie Ramsey · Answer

I agree that social media is a powerful tool. Sharing my journey and connecting with like-minded people helped create buzz around my product.

Nathaniel Cross · Answer

I always prioritize user feedback.

Andrew Charles · Answer

I reached out personally to friends and peers in the industry.

Bella ciao · Answer

I focus on connecting with a niche through Reddit and Discord.

Answer

Engaging with users on social media and truly listening to their feedback helped me  build a loyal base.

Magdalena Anderson · Answer

I incentivized early users with exclusive benefits  like lifetime discounts and community badges.

Answer

I use various high-authority websites to link to my https://www.facebook.com/jitawinapp so that Facebook can achieve effective exposure!

synthia korir · Answer

Collaboration helped me a lot .

Landon Powell · Answer

Transparency has been key in my experience.

What strategies have worked best for you to build an early community around your product?

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