What’s the biggest mistake to avoid on launch day?

Question

Oksana Chyketa · Accepted Answer

I think that the biggest mistake to avoid on launch day is not engaging with the community. So, not being active in the comments, not responding to feedback, etc, can actually make the launch feel impersonal.

Nha Hyerin · Answer

The biggest mistake to avoid on launch day is neglecting thorough testing, as unexpected issues can damage user trust and harm your reputation.

_definitely_human_ · Answer

Doing a last minute update.

Cedric · Answer

On launch day, the most critical mistake to avoid is overlooking the importance of robust system testing under real-world conditions. Ensure your infrastructure can handle high traffic loads to prevent system crashes. Additionally, don't underestimate the power of clear communication with your audience; any confusion can lead to a lack of trust and missed opportunities.

Shelli Dickinson · Answer

I might get more cisitors than expected and that's great but don't let serve overloads catch me by surprise.

Debra Salt · Answer

Keep my messages clear and realistic so there are no disappointment later.

Hilario Poguet · Answer

One of the biggest mistakes to avoid on launch day is not testing everything thoroughly beforehand.

Wesley Vaughn · Answer

Make sure I've tested everything beforehand! Launch day is not the time to fix bugs or address issues.

KolbyHarber · Answer

I think you should prepare yourself as much as possible.

Yerang Park | AI-Powered Vision · Answer

I think the biggest mistake is ignoring user feedback. Early feedback can play a huge role in shaping the product’s direction.

KimberlyRandolph · Answer

The biggest mistake is probably underestimating how much can go wrong. Make sure you’ve thoroughly tested everything and have a plan B. Also, don’t launch without enough support staff ready to handle issues or customer questions. Being unprepared for the rush or problems can really tarnish your first impression.

David Nelson · Answer

Overloading my customer service  team on launch day can lead to chaos

Claudia Dennis · Answer

Launching without a solid marketing strategy can really hurt my  chances of success

QING LI · Answer

Oh, launch day—it’s like game day for makers!  The biggest mistake to avoid? Neglecting preparation and engagement. Let me break it down:

Not engaging with the community: Ignoring comments or feedback is a big no-no. Product Hunt thrives on conversations, so jump into discussions, answer questions, and thank supporters. People notice when you’re genuinely engaged—and when you’re not.

Skipping the pre-launch prep: If you didn’t line up supporters, optimize your visuals, or test your messaging beforehand, you’re starting on the back foot. A strong pre-launch strategy sets the stage for success.

Ignoring time zones: Launching too late in the day can be a killer. Product Hunt’s community spans the globe, so hitting the ground running early (PST time) gives your product maximum visibility.

Overlooking your product page details: Messy copy, unclear benefits, or broken links? Instant turn-offs. Your page is your pitch—make it shine!

Forgetting to breathe: Seriously, launch day can feel overwhelming, but pacing yourself is key. Celebrate small wins, stay positive, and keep that energy up throughout the day.

I’ve seen this firsthand while promoting pdf to pdf.ai—being proactive and approachable makes a huge difference. People love when you’re as excited about your product as they are!

What’s your launch-day ritual? Any tips you swear by?

CherylNichols · Answer

The biggest mistake is probably underestimating how busy it’ll get. Make sure you’ve tested everything thoroughly beforehand and have a solid support team ready. It’s easy to panic when issues come up, but staying calm and having a clear plan makes all the difference. Also, communicate clearly with your users if anything goes wrong!

What’s the biggest mistake to avoid on launch day?

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