What is the most important metric in a SAAS?

Question

In my current SaaS business, I’m trying to determine the best metric to focus on and improve. I’m tracking all of them but would like to know which one has the most value to a SaaS business. If you have any advice, please drop a comment.

Saman Soltani · Accepted Answer

Retention

Janu Lingeswaran · Answer

Sales :D

Janu Lingeswaran · Answer

Churn

murph · Answer

LTV/CAC

Smit Dholakiya · Answer

Retention rate

Azza Shahid · Answer

Churn rate

Hibba Shahid · Answer

Customer retention rate

Answer

Customer retention rate is key.

Susan R. Pruitt · Answer

CAC matters a lot. It shows how much you’re spending to acquire each new customer.

Answer

Churn rate is crucial. It measures how many customers are leaving and helps identify issues with the product or service.

What is the most important metric in a SAAS?

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