What is the best way to quickly test a startup?

Question

I'm new to the tech world and have always had many ideas, but it's not easy to test them without incurring significant costs.

Share your best approaches for testing your startup quickly and with as little expense as possible.

Thanks for your help!

Gong Zijian · Accepted Answer

The best way to quickly test a startup is by building a minimal viable product (MVP) to gauge market interest and gather feedback. This lean approach allows you to iterate rapidly based on real user insights, minimizing both time and financial investment.

Ruben Boonzaaijer · Answer

Use nocode tools like bubble to build your product

Ruben Boonzaaijer · Answer

@alexandre_schouwey Yeah indeed, it has everything if not more that you need

Alexandre Schouwey · Answer

@noa_kahalon Thank you for your reply and your tips that help a lot! I'll read this book!

Noa Kahalon · Answer

It's best to schedule customer interviews with the persona you think will benefit the most from it and ask them about their current challenges. Don't mention your ideas. I recommend reading a great book called "The Mom Test".

Alexandre Schouwey · Answer

@ruben_boonz I've checked Bubble, that looks perfect for an MVP!

Alexandre Schouwey · Answer

@zijian  thank you, that sounds like a wise strategy

Raffaele Zarrelli · Answer

Hi Alexandre,

The best way to quickly test a startup with minimal expense is to use a combination of customer interviews, no-code tools, and building a minimal viable product (MVP).

Raffaele Zarrelli · Answer

@zijian What are your thoughts on conducting target interviews before building an MVP?

In my opinion, they can often be quite ineffective.

Answer

To quickly test a startup idea, employing the 4 color test can be an effective strategy. This method involves categorizing your concept into four distinct colors representing key aspects: market demand (green), competition (red), business model (blue), and customer feedback (yellow). By visually assessing each color’s intensity, you can gauge the viability of your startup. For example, a strong green might indicate significant market demand, while a bright red could signal fierce competition. This simple, yet powerful tool allows entrepreneurs to identify strengths and weaknesses, facilitating a rapid evaluation and adjustment of their business strategy before further investment.

What is the best way to quickly test a startup?

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