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What are your key struggles with launching products?
Hello Product Hunters 🧡
I plan to write an e-book about launching digital products 🚀
Scope: from generating ideas and finding the niche to launching and growing the product.
You can help me make it better by answering a simple question ⭐
What are your key struggles with launching products? 👀
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I personally struggle with the growing part. Sometimes it becomes a demotivating factor and keeping working on a product that doesnt gain traction is really hard
In all my 0 to 1 experience so far, the toughest one has been - "Is this really the right problem to solve" question that is playing continuously at the back of your mind from Day 0 to the day when you are convinced that you have PMF.
Small distractions that surround every feature decision along the way. Tiny papercuts on the way to launch.
For me it would be sales...as a founder you have to be good at sales, talking about your product and selling it.
Most people talk about build an MVP, creating a momentum, find a VC to Raise your startup, but I think more important than that, is to create a strong community of believers and collaborators that support you and your product. That I'm doing with XFX, a Startup that I will launch soon. I've using Slyk.io to reward my community for helping me grow.
Also, I'm creating a Launch Guide that I called "Launch Playbook" to help founders get prepared by creating a strong community, before launch.
Sorry about my English, this is not my native language :)
Product-market fit, but even if you nail that, if you fail at marketing then you likely won’t gain much traction 😔
@psd I used to think a lot about this but nowadays I have moved forward on this. If we stay in the same place, we may not experience growth.
Better to risk it and move forward :)
Building "hype" around the launch and converting leads down the road not just on the day of launch.
@tejaswini_gopalaswamy constantly seeking for user validation and juggling the launch at the same time
As a new marketer, I'm not sure if our team made enough effort during the pre-launch session. I'm uncertain if the results are good to go.
@ken_mandroid Don't worry Ken, we all started as a beginner. I have launched 3 products on PH, and each time I feel than easier the previous one. Currently, my tean is preparing for a coming launch at the end of May, and I found that we're significantly more managable and well-prepared with pre-launch marketing than previous times.
Marketing is a big component for me. Getting the product in the hands of early adopters
Hi, I am a product designer from India. Thanks for this question. I am a believer when it comes to: "if you build, will they come? NO". For me, building a distribution channel for commonly found products (example: a new to-do list app) right from Day1 is a struggle. I have felt this to be more than a product discovery problem for the larger audience. It would be really helpful if you could share your thoughts. Cheers!
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