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  2. SEO or PPC Advertising?

SEO or PPC Advertising?

Mustafa Aydemir πŸŒ•
7 replies

Replies

Abhishek Iyer
Descope
IMHO, there is no "or" here. I think any marketing function needs to have a presence in both. SEO can be more problem or concept-focused while advertising can be more bottom-of-funnel.
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Duyk
Checklist for Pre-Seed Pitch Decks
Checklist for Pre-Seed Pitch Decks
Why not both?
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Ozan
Life-Changing Concepts
Life-Changing Concepts
As usual, it depends. But in general, PPC early on to gain traction while building an SEO foundation to make PPC unnecessary.
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Dilan AydΔ±n
Both are important, but investing in SEO can also benefit your PPC efforts. Therefore, I prioritize SEO over PPC.
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Adarsh Jose Benny
PPC, if you are looking for immediate results. In the longer run, SEO is always the best!
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A foundation on SEO and as @irturko mentioned, PPC early to just gain that initial traction.
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John Lins
SEO: The users come to you when they are looking for a product they're are already interested in PPC: You nag potential users until they accidentally click on your AD SEO is the winner here.
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