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Juraj Karadza

How I Do Marketing In the Developer Space

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Hi all πŸ‘‹πŸ» I am a co-founder of a recently formed startup, and we are building an open-source developer tool. We are trying to get more eyes on our project, and these are some of the ways we have been doing it and achieved relative success: -> Personal and Company posts on LinkedIn -> Blog posting on our webpage -> Blog posting on the DEV Community (dev.to) -> Attending local Startup Accelerators & Competitions (although we stopped since it is a great time consumer with minimal returns after you go through a few of them) -> Attending dev meetups & conferences in our region -> HackerNews posts -> Scheduled a Launch on Product Hunt :) Now, I want to emphasize that this is marketing aimed not at sales but at raising awareness, and I wondered if anyone has some creative ideas for building a greater online presence in the developer space. Are there other websites where we could promote ourselves or other ways of getting to new audiences?

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Denis
Which of the ones you've listed yielded the best results? Focus on one, maximize the output, put it on autopilot than move to next one. If you try to juggle all at once none will receive needed attention.
Juraj Karadza
@denis_tl You are right! That is why we stopped doing the competitions; they yielded minimal results. It hasn't been easy staying on top of all these points, but we can intertwine most of them. For instance: -> we publish a blog on our webpage -> republish it on dev.to -> create social media posts about our blog inviting people to check it out And the best results came from the blog posts for sure.
Denis
@juraj_karadza NemaΕ‘ beda. :)
Markk Tong
consider reaching out to influential developers or thought leaders in the space for potential collaborations or endorsements. Building relationships with key figures can significantly boost your project's visibility.
Juraj Karadza
@markk0217 thats a great idea, we just started reaching out influencers so we will see how it goes πŸ˜„
Rick Fan
write user guide on github and also build your user community on it.
Juraj Karadza
@rick_fan, we have a user guide on GH, and we have one on our webpage! How would you build a user community around GH?
Rick Fan
@juraj_karadza What I mean is to use Issues to collect user feedback and post updates.
Juraj Karadza
@rick_fan Ah okay okay, yeah that's a good point. We are trying to stay on top of managing the issues and it really has been a good source of feedback :D