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  2. How does a new product gain traction on producthunt?

How does a new product gain traction on producthunt?

Naoufal Moudan
4 replies
I will be launching my new product Palette Panda in the coming weeks, and i'm finding it very difficult to promote and and grow a following on ProductHunt. Do you have any suggestions to gain trtaction before launch? Palette Panda: is a design and development subscription service for startups and NGO's https://palettepanda.com/

Replies

Emma Lily Sanders
Definitely! Focus on optimizing your product page, building anticipation in relevant communities, and connecting with Product Hunt groups pre-launch. Aim to launch on a Tuesday/Wednesday/Thursday for maximum visibility, and engage heavily in the first 4 hours after launch - share on socials, DM your network, respond to comments ASAP. Shoot for a top 3 spot for the best results. Oh, and don't forget to thank your supporters afterwards! 🚀
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Johanna
Hello @naoufal_moudan , I have some steps that might help you! Is Your Product Ready for Product Hunt? Top-performing categories: → AI → Web Design → No-Code → Productivity → Growth Not in any of these categories? No problem — launching still drives traffic and provides a valuable backlink. Pre-Campaign (1 Month Before) → Optimize your product page. → Join communities, build anticipation. → Connect with Product Hunt groups. → Plan your timeline and assemble a team with hunters. Pre-Campaign (1 Week Before) → Choose your launch day: High traffic: Tue/Wed/Thu (more views, higher competition). Low traffic: Mon/Fri/weekends (less competitive, ideal for beginners). → Schedule your launch: Add title, tagline, visuals, and description. Launch Day The first 4 hours are critical! → Share on LinkedIn, Reddit, X, and WhatsApp. → Send direct messages (DMs) to your network with the link. → Engage with communities and ask for upvotes. → Respond instantly to comments. Pro tip: Aim for the top 3 for maximum visibility. After the Launch → Thank your supporters with a gratitude post.
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Naoufal Moudan
@johannagoulart Thank you very much for your response. Here is my situation; i tried a launch couple of months ago but ProductHunt didn't approve it because they said it's a design service not a 'Product'. But i know it's not true because there are many similar service agencies in the platform, so i figured it's because i didn't do the launch properly. I like how you broke down the steps. So my niche is in the Web Design / development agency. Can you explain to me the most important elements 'product page Optimization', and how to 'assemble a team with hunters' ? Thank you!
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