Homepage tips?

1. Headline - concise - clearly communicates what you are offering 2. Subheading - also concise, expands on the headline, relies on benefit language. Shows the reader how to solve a problem rather than what your product is. Shows how user can do something better 3. CTA - clear, concise, says exactly what to do 4. Concise text sections - 80-100 words per section - benefit language 5. Meta optimisation of descriptions and titles 6. Optimization of images for socials 7. Repeated CTAs 8. Value visualization: graphs, charts, images. 9. Social proof The header, sub-header and first image (video) should be above the fold.