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Pierson Marks
For engineers turned founders, how did you learn marketing?
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I love building things but really have no idea on how to grow social media channels (or if they’re even really necessary?) How have you gone about building your brand and building trust with potential customers? Do you outsource marketing efforts, leverage AI, or do it all yourself in tools like photoshop/illustrator? Any advice is greatly appreciated!
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Mihajlo Kovacevic
Y-comb lectures, A16Z podcast and blogs like https://read.first1000.co/ https://www.thegingerviking.com/... Many other sources and asking marketers for advice.
Emilie
I'm wondering the same, I don't get social media at all, so I'd be happy to get advice too, haha! That said, to partially answer your question, I'm used to make my own marketing material, I recently started using AI, but only for inspiration, rarely to generate final content. And I'm used to do things on my own, I think I'm kind of scared to outsource marketing because I want things to be done a specific way, even if I don't know how I'd personally do it, haha, I'm afraid they'd do something I disagree with, if that makes sense.
Pierson Marks
@emnificent Totally - this is exactly the issue I face often too. I feel like I'm okay? maybe? at graphic design and can navigate my way around photoshop and illustrator but probably not the best use of my time. But I made my logo for my startup Jellypod from scratch! Including the typeface which I'm pretty proud of!