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Sofia Bettari

As marketers, how often do you re-think your marketing strategy?

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😼 Hey there! I'll go first: every 6 months I write a file with data and create an overview of what worked and what needs improvement. But I kinda feel like this process needs to be more frequent and at the same time, I'm afraid that changing strategy too often might not work, as I wouldn't have the right amount of time to measure the outcome. MARKETERS, LET ME KNOW PLSSSS 😩

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Feliciana
I usually take a look at my marketing strategy when there are big changes in the market or how customers are behaving. It's key to stay flexible and tweak things when necessary, but I try not to make too many changes so I don’t mess with long-term goals.