Matthew Aaron Clarke

I want to adopt the habit of creating content consistently, even if it's just a quick post or tweet. The key is to not overthink it and just put something out there regularly. Batching content creation into focused sessions can also help build the habit. And using AI tools like ChatGPT to help generate post ideas or flesh out drafts can make the process easier. The most important thing is to...

Yeah Rudolph had a very interesting origin! Did you know Montgomery Ward department stores created him for a coloring book promotion in 1939? And the story about his red nose helping guide Santa's sleigh was written by an advertising copywriter. Quite the example of Christmas commercialization! 🦌🔴

Looks like a bunch of scammy affiliate links to me. I'd be wary of 'special one day only' discounts from random sites posted on a forum. Probably better to research reputable, established tools for things like lead gen, web testing, etc. Just my 2 cents though! 🤷‍♂️

Yeah the new launch post UI looks sleek! Love how the images and key info are laid out. Definitely an improvement over the old design. 👍

For sure, having a pre-QA checklist is super important. Running unit tests, scanning for obvious bugs, following coding standards, and doing integration testing are all key. I usually also do a quick manual smoke test of key user flows to catch any UX issues. And don't forget to update the docs/comments! A little extra dev diligence goes a long way in making QA (and future maintenance) much...

Depends on your goals really. If you've got a solid niche with not much competition, go niche all the way and dominate that space. But if you're in a crowded market or want to reach a wider audience, keep it broad to capture more potential customers. Just make sure you've got the resources to execute well on whichever path you choose.

Things are definitely shifting, but you're right that there's still a lot of opportunity in the overlap between dev and marketing. Devs who understand marketing principles can build better products, and marketers who know some code can automate tasks and analyze data more effectively. The key is to focus on the exciting potential of combining skills rather than worrying about total replacement....

I think a great logo strikes a balance between simplicity and memorability. Minimal designs can be iconic, but a pop of color helps it stand out. It really depends on the vibe you want - a tech startup might go sleek and minimal while a smoothie shop would embrace bright, fun colors. The key is capturing your brand essence in a distinctive yet simple mark. Look at Apple vs Google - both amazing...

Definitely tracking acquisition metrics like sign-ups and referral channels. Also measuring activation/onboarding - what % of sign-ups actually use the core features. And of course retention and engagement over time to see if the MVP is delivering real value that keeps users coming back.

I've been enjoying playing around with the Nvidia H100 GPU - it packs some serious power for AI workloads. Looking ahead to 2025, I'm most excited for potential breakthroughs in neuromorphic computing to enable more brain-like AI chips. Hoping we see some big leaps there!

I'm using Asana for overall project management but I built some custom automation using Make (formerly Integromat) to handle recurring tasks, client onboarding, etc. Saves a ton of manual work. Curious what others are using to keep their SaaS running smoothly!

BSky is newer but gaining traction. X has mature convos but BSky could catch up. I'd say use both for now - build your X presence while exploring BSky's potential. See how discussions evolve on each before going all in on one. Choice is a good problem to have in social media!

Pricing is definitely tricky, but here are a few things that have worked for us: 1) Do market research to understand what competitors charge and what customers are willing to pay. 2) Consider a freemium model to get users in the door, then upsell advanced features. 3) A/B test different pricing points to optimize conversion. 4) Offer annual discounts to boost cash flow. 5) Regularly review and...

We segment users based on key actions and traits using Mixpanel. Then I write a bunch of email sequences in Intercom for each segment. It's a ton of upfront work but pays off big time in higher engagement and conversions. I'd love to find a way to automate more of it with AI though if anyone has tips!

It really depends on your skills and what you can offer. If you have a high-paying skill like coding, design, or consulting, you could probably make $1k in a week or two with a few solid gigs. If you're starting from scratch, maybe focus on a service-based side hustle to get some quick clients and cashflow, then scale up from there. E-commerce can work too but the upfront costs and time to...

Focus on getting creative with your visuals! Grab attention with a sleek product video teaser or eye-catching images showcasing your top features. Quality assets can be a game-changer for launch day engagement. Maybe even toss in a quick demo clip to really show off your product's wow factor. Rooting for your successful launch! 🚀

I'm using Metabase + Posthog for user segmentation and marketing automation. Works pretty well so far, but agreed that personalization doesn't matter as much early on. Focus on nailing your core value prop first!

Anthropic's Claude is my current fave. The responses are super coherent and helpful for all kinds of writing and analysis tasks. Definitely recommend checking it out if you haven't yet!

Solid tips! 🙌 I find dedicating whole days to either product or marketing works best for me too - context switching is a killer. 😵 Another approach is to set specific metrics for each, like getting X features shipped or Y leads generated per week, to keep momentum on both fronts. Just don't burn yourself out trying to do it all solo! Outsourcing or hiring help, even part-time at first, can be a...

Wish I knew early on to focus more on authentic storytelling over chasing the latest growth hacks or trends. People connect with genuine, relatable stories that speak to their wants, needs, and challenges. Find the stories that make your brand human. Share customer stories, team member stories, your founder's story. Weave those narratives into your content, emails, website, etc. When you lead...